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The Biz Blogs

What You Should Know About Google My Business Listings and How to Make The Most Impact for Your Multifamily Community Google My Business (GMB) is one of the most important marketing channels in the multifamily housing industry. It is a free tool from Google that allows businesses to manage their presence across the search engine and leverage a fully-fledged, location-based SEO...

Track These Key Performance Indicators to Fine Tune Your Leasing and Retention Strategy Tracking performance is important to any business. Whether it’d be across a social media platform, corporate website, or a Google results page, it’s vital to see where you stand in comparison to your competition. This is exactly why Key Performance...

Your Online Reputation is More Important Than Ever – Here is Why You Should Maintain It Marketers have kept their eye on digital strategies for the past decade or so, with the proliferation of social media, search engines, and online reviews impacting the way we conduct standard business transactions. Today, people are spending more time online than ever,...

Here Is Why Contactless Technologies Will Help the Multifamily Industry Thrive in 2021 Business success isn’t only measured by annual revenue or one’s position in the market, but also by adaptability, or the ability to adjust to new demands when circumstances call for it. 2020 has revealed the stark need for businesses to seamlessly and even...

Marketing Your Apartment Community With The Power of Instagram’s Visual Sharing Platform What do A-list celebrities, global corporations, and local businesses have in common? They use the power of social media marketing to boost brand awareness. Over the past decade, social media platforms, like Instagram, have become a preferred way of communicating and...

Organic Search Versus Paid Search: Building a Strategy to Create Optimal Marketing Results Search engines are useful for just about everything we do online, from finding the best takeout in town and making informed household purchases to boosting our multifamily community’s brand image. In fact, 68 percent of all online experiences begin with a search...

The Game Has Changed in The Amenities Race: Here is What Residents Want at Their Community The rental housing industry is no stranger to change. Throughout the decades, the multifamily sector has witnessed its fair share of highs and lows, ranging from economic recessions to occupancy booms. Through it all, our industry has remained consistent in its...

How to Step Up Your Digital Marketing Game with Visuals Even if You Are Not a Graphic Designer Whether you realize it or not, you draw hasty conclusions about brands every day based on their visual appeal. Think about it this way: how often do you find yourself enticed by a brand after stumbling upon their user-friendly website or well-curated Instagram grid?...

Latest News

Georgia-Pacific Unveils Plans to Transform Its Iconic Headquarters into a Historic Mixed-Use Hub for Living and Innovation in Atlanta

Georgia-Pacific Unveils Plans to Transform Its Iconic Headquarters into a Historic Mixed-Use Hub for Living and Innovation in Atlanta

Mill Creek Residential Announces Preleasing at 350-Unit Amavi Brier Creek Build-to-Rent Community in Greater Raleigh-Durham Market

Mill Creek Residential Announces Preleasing at 350-Unit Amavi Brier Creek Build-to-Rent Community in Greater Raleigh-Durham Market

Middleburg Communities to Break Ground on 260-Unit Hamlet Quail Crossing Build-to-Rent Community in Raleigh-Durham Market

Middleburg Communities to Break Ground on 260-Unit Hamlet Quail Crossing Build-to-Rent Community in Raleigh-Durham Market

Greystar Starts Leasing at 258-Unit Marlowe Palomar Heights Luxury Apartment Community in Historic Downtown Escondido, California

Greystar Starts Leasing at 258-Unit Marlowe Palomar Heights Luxury Apartment Community in Historic Downtown Escondido, California

ATLANTA, GA - Georgia-Pacific announced initial plans for one of the country's largest mixed-use...

DURHAM, NC - Mill Creek Residential, a leading developer, owner-operator and investment manager...

WAKE FOREST, NC - Middleburg Communities announced it is slated to break ground this month on...

ESCONDIDO, CA - Greystar, a global leader in the investment, development, and management of real...

LAKEWOOD, CO - S2 Capital, a national vertically integrated multifamily investment manager,...

CHARLOTTE, NC - The Campbell, a 12-story, 117-unit boutique multifamily community in the heart of...

SUMMERVILLE, SC - Quarterra Multifamily, a subsidiary of Lennar Corporation and a multifamily...

INDIANAPOLIS, IN - Gray Capital announced the acquisition of Solana at the Crossing, a 384-unit...