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How to Captivate the Renters of Tomorrow Through 21st Century Marketing Tactics In the digital age, marketing has made a giant shift, which has barged through the business world as a whole.For businesses, it’s no longer only about solely controlling the “in-store,” or in the case of the multifamily housing industry, the...
Designing Engaging User Experiences that Attract and Retain Residents User Experience is a collection of all the feelings you get when you walk into your favorite clothing store, hotel, or candy shop. It relates to your website, your lobby, your curb appeal, the attitudes of your leasing staff, and everything in between.To be effective,...
Property Management Leadership Requires Timely Information Technology continues to connect us faster and from greater distances, until time zones and the miles between us no longer matter. These changes are happening at a blistering pace and timely information is allowing property management leaders to operate their companies...
Proven SEO Tactics for Apartment Communities You are most likely familiar with the acronym SEO, which, as you probably know, has long been defined as “Search Engine Optimization.” However, there’s a more recent movement that defines it as “Search Experience Optimization.” With this...
Everything Multifamily Marketers Need to Know about Google’s Latest Update Google recently released a local algorithm update, which experts have been calling “Possum.” Why Possum? Because many business owners think their Google My Business listings are gone, when in fact, they are not. They have just been...
Geotargeting - The Future of Mobile Marketing for the Multifamily Industry One way that marketers get to know who you are, where you live, and what you like is through geotargeting. This tactic allows them to deliver relevant content to users based on their geographic location. This can be done through IP addresses, device IDs, and GPS...
Utilizing Data Dashboards to Make Better Property Management Decisions We have all heard the terms “big data” and “data visualization” being used more than ever. But what do these terms really mean, and what do we do with the data we gather?The issue with data has never been attaining it. Instead, the problem has...
Captivate Prospective Residents: The Benefits of Branding Consistency Something comes to mind when customers hear, see, or experience a company and its products/services. When you hear the words Nike, Coke, Apple, or Google, all exceptionally branded companies, an essence of that company comes to mind—that’s...

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