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Boosting Your Apartment Community’s Brand with Video Marketing Although we are well underway in The Digital Age, digital marketing continues to evolve each year as techniques are tested, refined, and utilized successfully. Yet trends repeatedly demonstrate that 21st century audiences favor one medium above the rest: video....
The Mass Appeal Amenities That Gen-Z, Millennials, & Baby Boomers Crave The multifamily housing industry has seen many changes over the past decade, but one of the biggest developments has been the unprecedented growth of renters entering the market. Statistics show that homeownership rates reached a national 50-year low last year with the...
Marketing Automation: Making The Most of Your Marketing Team’s Time Marketing automation has been subject to a lot of hype lately, and there is a reason for that! This buzzworthy technology incorporates software platforms and technologies seamlessly into marketing departments so marketers may work more effectively across multiple...
Improving Resident Retention Rates with Social Media Everyone in the multifamily housing industry knows that happy residents require stability, and renewals serve as a sign that your renters are enjoying your apartment community. The more residents you have renewing their leases, the less you need to concern yourself...
Move Out of the Way, Millennials: Making Room for Gen-Z in the Rental Market The next generation of renters, known as Gen-Z, are predicted to become a powerful renter demographic within the next few years. Consisting of those born between 1995 and the present, the birthrate of Gen-Z has outpaced Millennials by 3 million, and the first wave of...
Embracing Smart Home Automation in Your Apartment Community Technology is more than just a luxury these days — it has become so prevalent that it’s now a facet of day-to-day life. In order to keep your residents happy, it is vital to keep step with the evolving technological landscape. It can be a valuable approach...
How to Captivate the Renters of Tomorrow Through 21st Century Marketing Tactics In the digital age, marketing has made a giant shift, which has barged through the business world as a whole.For businesses, it’s no longer only about solely controlling the “in-store,” or in the case of the multifamily housing industry, the...
Designing Engaging User Experiences that Attract and Retain Residents User Experience is a collection of all the feelings you get when you walk into your favorite clothing store, hotel, or candy shop. It relates to your website, your lobby, your curb appeal, the attitudes of your leasing staff, and everything in between.To be effective,...

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