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What Is the Most Powerful Social Media Channel for Reaching Gen-Z Renters? America’s youngest generation, commonly referred to as Gen-Z, are now entering their formative years and are quickly becoming a powerful force in the modern rental market. The first wave of this new demographic is already well into their 20s, and with a birthrate...
Three Reasons Why the Rise of the Sharing Economy Cannot Be Ignored Even if you don’t quite know how to define it, you’ve probably taken part in the sharing economy. In fact, 72 percent of Americans have used a service from this emerging business model. But, ironically enough, 73 percent are also unfamiliar with the term...
The Necessity of Treating Your Social Media as a Customer Service Tool The rise of social media has done more than just change the way we interact with friends and colleagues. Sites such as Facebook, Instagram, and Twitter have equalized the playing field of communication, allowing individual users the ability to connect with previously...
How to Adapt to the Growing Influx of Online Deliveries at Your Apartment Community Every year, more and more Americans are turning to online shopping as their preferred method of commerce. Goods bought on the Internet account for millions of packages delivered to doorsteps every day, and this growing trend is quickly becoming a challenge for...
Listing with Facebook Marketplace: How the New Feature Can Work for Multifamily Housing Facebook has long been a valuable tool for the multifamily housing industry. The site’s ability to broaden a business’s online presence and connect them with current and potential renters is essential for success in the Digital Age. But when it comes to...
Effectively Optimizing Your Apartment Community's Blog for SEO In the Digital Age, developing a marketing strategy for your business can seem like a daunting, complicated task. Between navigating the fast-paced online landscape and adapting to the public’s aversion to traditional advertising models, promoting your business...
Using Snapchat to Broaden Your Student Housing Marketing Reach Having a strong social media presence is no longer as simple as setting up a Facebook page. With more and more platforms popping up and gaining momentum, it’s hard to know which social media tools to invest in to achieve the highest possible engagement with your...
Boosting Your Apartment Community’s Brand with Video Marketing Although we are well underway in The Digital Age, digital marketing continues to evolve each year as techniques are tested, refined, and utilized successfully. Yet trends repeatedly demonstrate that 21st century audiences favor one medium above the rest: video....

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