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Geotargeting - The Future of Mobile Marketing for the Multifamily Industry One way that marketers get to know who you are, where you live, and what you like is through geotargeting. This tactic allows them to deliver relevant content to users based on their geographic location. This can be done through IP addresses, device IDs, and GPS...
Utilizing Data Dashboards to Make Better Property Management Decisions We have all heard the terms “big data” and “data visualization” being used more than ever. But what do these terms really mean, and what do we do with the data we gather?The issue with data has never been attaining it. Instead, the problem has...
Captivate Prospective Residents: The Benefits of Branding Consistency Something comes to mind when customers hear, see, or experience a company and its products/services. When you hear the words Nike, Coke, Apple, or Google, all exceptionally branded companies, an essence of that company comes to mind—that’s...
Appeal to Millennial Renters with These Simple Tips The demographic of renters is ever-changing, but, today, millennials, or Generation Y, make up the largest group of renters in the United States. With modern burdens such as large student loans and a stagnant job market, millennials do not seem to be rushing towards...
The Ultimate Guide to Converting Leads into Residents with E-Mail Marketing You have a fantastic new website, and you are getting loads of qualified leads. Now, what do you do with all of them? Use the power of e-mail marketing to convert your leads into residents, of course! In other words, automate your follow-up process by creating a...
What All Apartment Management Companies Need to Know About Local SEO Google’s ultimate goal is to deliver the best and most relevant results to its users. Its algorithms are updated daily to ensure they are providing high quality answers to search queries. Using geolocation technology, Google is able to deliver location-based...
Smart Apartment Marketing Tips for Tight Budgets Considering the costs of running an apartment community, it has never been more important to optimize your marketing budget. The oversaturation of billboard, television, and online ads make it seem like marketing is only for those with a never-ending budget. However,...
Multifamily Acquisitions: Valuation - Yours Modern psychology tells us that humans place a higher value on things they own versus what someone else would value the same item. The argument is that if it's your favorite coffee cup, rug or a 200 unit multifamily apartment building your valuation of your "stuff"...

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