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Improving Resident Retention Rates with Social Media Everyone in the multifamily housing industry knows that happy residents require stability, and renewals serve as a sign that your renters are enjoying your apartment community. The more residents you have renewing their leases, the less you need to concern yourself...
Move Out of the Way, Millennials: Making Room for Gen-Z in the Rental Market The next generation of renters, known as Gen-Z, are predicted to become a powerful renter demographic within the next few years. Consisting of those born between 1995 and the present, the birthrate of Gen-Z has outpaced Millennials by 3 million, and the first wave of...
Embracing Smart Home Automation in Your Apartment Community Technology is more than just a luxury these days — it has become so prevalent that it’s now a facet of day-to-day life. In order to keep your residents happy, it is vital to keep step with the evolving technological landscape. It can be a valuable approach...
How to Captivate the Renters of Tomorrow Through 21st Century Marketing Tactics In the digital age, marketing has made a giant shift, which has barged through the business world as a whole.For businesses, it’s no longer only about solely controlling the “in-store,” or in the case of the multifamily housing industry, the...
Designing Engaging User Experiences that Attract and Retain Residents User Experience is a collection of all the feelings you get when you walk into your favorite clothing store, hotel, or candy shop. It relates to your website, your lobby, your curb appeal, the attitudes of your leasing staff, and everything in between.To be effective,...
Property Management Leadership Requires Timely Information Technology continues to connect us faster and from greater distances, until time zones and the miles between us no longer matter. These changes are happening at a blistering pace and timely information is allowing property management leaders to operate their companies...
Proven SEO Tactics for Apartment Communities You are most likely familiar with the acronym SEO, which, as you probably know, has long been defined as “Search Engine Optimization.” However, there’s a more recent movement that defines it as “Search Experience Optimization.” With this...
Everything Multifamily Marketers Need to Know about Google’s Latest Update Google recently released a local algorithm update, which experts have been calling “Possum.” Why Possum? Because many business owners think their Google My Business listings are gone, when in fact, they are not. They have just been...

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