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Listing with Facebook Marketplace: How the New Feature Can Work for Multifamily Housing Facebook has long been a valuable tool for the multifamily housing industry. The site’s ability to broaden a business’s online presence and connect them with current and potential renters is essential for success in the Digital Age. But when it comes to...
Effectively Optimizing Your Apartment Community's Blog for SEO In the Digital Age, developing a marketing strategy for your business can seem like a daunting, complicated task. Between navigating the fast-paced online landscape and adapting to the public’s aversion to traditional advertising models, promoting your business...
Using Snapchat to Broaden Your Student Housing Marketing Reach Having a strong social media presence is no longer as simple as setting up a Facebook page. With more and more platforms popping up and gaining momentum, it’s hard to know which social media tools to invest in to achieve the highest possible engagement with your...
Boosting Your Apartment Community’s Brand with Video Marketing Although we are well underway in The Digital Age, digital marketing continues to evolve each year as techniques are tested, refined, and utilized successfully. Yet trends repeatedly demonstrate that 21st century audiences favor one medium above the rest: video....
The Mass Appeal Amenities That Gen-Z, Millennials, & Baby Boomers Crave The multifamily housing industry has seen many changes over the past decade, but one of the biggest developments has been the unprecedented growth of renters entering the market. Statistics show that homeownership rates reached a national 50-year low last year with the...
Marketing Automation: Making The Most of Your Marketing Team’s Time Marketing automation has been subject to a lot of hype lately, and there is a reason for that! This buzzworthy technology incorporates software platforms and technologies seamlessly into marketing departments so marketers may work more effectively across multiple...
Improving Resident Retention Rates with Social Media Everyone in the multifamily housing industry knows that happy residents require stability, and renewals serve as a sign that your renters are enjoying your apartment community. The more residents you have renewing their leases, the less you need to concern yourself...
Move Out of the Way, Millennials: Making Room for Gen-Z in the Rental Market The next generation of renters, known as Gen-Z, are predicted to become a powerful renter demographic within the next few years. Consisting of those born between 1995 and the present, the birthrate of Gen-Z has outpaced Millennials by 3 million, and the first wave of...

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