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Personalized Marketing Strategies for Multifamily Housing - How to Be Smart, Not Sneaky When it comes to digital marketing strategies, the Internet can be an extremely fickle place. Compared to even a few years ago, users have come to expect digital marketers to leverage their individual data and cater it towards customized content and product offerings,...
Common Mistakes You Might Be Making on Your Property’s Google My Business Listing These days, it’s more important than ever for your property to capitalize on various digital marketing strategies, such as verifying and optimizing your business listing in Google My Business, in order to reach modern prospective residents. Why, you might...
The Mighty Micro-Apartment: What Millennials and Generation Z Crave from the “Tiny Living” Movement If you’ve remained up to date with current trends facing the housing industry, you are more than likely familiar with the boom of “tiny living.” What was once a completely foreign concept has now become a significant movement— thanks to the...
What is the Marketing Loop? It’s the Golden Ticket to a Strong Lead Generating Community Website Social media is universally recognized as a valuable marketing tool for modern businesses. The communicative, wide-reaching, and viral nature of online social networks have made them the most talked about tools among digital marketing teams, which begs the question:...
What Is the Most Powerful Social Media Channel for Reaching Gen-Z Renters? America’s youngest generation, commonly referred to as Gen-Z, are now entering their formative years and are quickly becoming a powerful force in the modern rental market. The first wave of this new demographic is already well into their 20s, and with a birthrate...
Three Reasons Why the Rise of the Sharing Economy Cannot Be Ignored Even if you don’t quite know how to define it, you’ve probably taken part in the sharing economy. In fact, 72 percent of Americans have used a service from this emerging business model. But, ironically enough, 73 percent are also unfamiliar with the term...
The Necessity of Treating Your Social Media as a Customer Service Tool The rise of social media has done more than just change the way we interact with friends and colleagues. Sites such as Facebook, Instagram, and Twitter have equalized the playing field of communication, allowing individual users the ability to connect with previously...
How to Adapt to the Growing Influx of Online Deliveries at Your Apartment Community Every year, more and more Americans are turning to online shopping as their preferred method of commerce. Goods bought on the Internet account for millions of packages delivered to doorsteps every day, and this growing trend is quickly becoming a challenge for...

Latest News

Lincoln Avenue Communities Breaks Ground on The Reserve at Chisholm Creek Affordable Housing Community in Oklahoma City

Lincoln Avenue Communities Breaks Ground on The Reserve at Chisholm Creek Affordable Housing Community in Oklahoma City
JPI in Partnership with Tokyo Tatemono Secures Financing for $150 Million 272-Unit Mixed-Use Development in Long Beach

JPI in Partnership with Tokyo Tatemono Secures Financing for $150 Million 272-Unit Mixed-Use Development in Long Beach
Clover Capital Partners Completes Acquisition of 232-Unit The Woodlands of Plano Apartment Community in Northeast Dallas Submarket

Clover Capital Partners Completes Acquisition of 232-Unit The Woodlands of Plano Apartment Community in Northeast Dallas Submarket
NRP Group Celebrates Grand Opening of 245-Unit The Lofton Affordable Housing Community in Columbus’ South High Neighborhood

NRP Group Celebrates Grand Opening of 245-Unit The Lofton Affordable Housing Community in Columbus’ South High Neighborhood

More Stories

OKLAHOMA CITY, OK - Lincoln Avenue Communities (LAC), a mission-driven acquirer and developer of...

LONG BEACH, CA - JPI, a leader in Class A multifamily development, in partnership with Tokyo...

DALLAS, TX - Clover Capital Partners announced the successful acquisition of The Woodlands of...

COLUMBUS, OH - The NRP Group, a vertically integrated, best-in-class developer, builder, and...

ORLANDO, FL - CIM Group, together with a joint venture partner, announced the acquisition of...

LOS ANGELES, CA - Eagle Partners announced the closing of a $107-million affordable housing...

COLORADO SPRINGS, CO - Thompson Thrift, a full-service nationally recognized real estate company...

ELIZABETHTOWN, PA - Greystar, a global leader in the investment, development, and management of...

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