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The Biz Blogs

Captivate Prospective Residents: The Benefits of Branding Consistency Something comes to mind when customers hear, see, or experience a company and its products/services. When you hear the words Nike, Coke, Apple, or Google, all exceptionally branded companies, an essence of that company comes to mind—that’s...

Appeal to Millennial Renters with These Simple Tips The demographic of renters is ever-changing, but, today, millennials, or Generation Y, make up the largest group of renters in the United States. With modern burdens such as large student loans and a stagnant job market, millennials do not seem to be rushing towards...

The Ultimate Guide to Converting Leads into Residents with E-Mail Marketing You have a fantastic new website, and you are getting loads of qualified leads. Now, what do you do with all of them? Use the power of e-mail marketing to convert your leads into residents, of course! In other words, automate your follow-up process by creating a...

What All Apartment Management Companies Need to Know About Local SEO Google’s ultimate goal is to deliver the best and most relevant results to its users. Its algorithms are updated daily to ensure they are providing high quality answers to search queries. Using geolocation technology, Google is able to deliver location-based...

Smart Apartment Marketing Tips for Tight Budgets Considering the costs of running an apartment community, it has never been more important to optimize your marketing budget. The oversaturation of billboard, television, and online ads make it seem like marketing is only for those with a never-ending budget. However,...

Multifamily Acquisitions: Valuation - Yours Modern psychology tells us that humans place a higher value on things they own versus what someone else would value the same item. The argument is that if it's your favorite coffee cup, rug or a 200 unit multifamily apartment building your valuation of your "stuff"...

Using Facebook’s Audience Optimization Tool to Boost Engagement Maybe you have heard of it and maybe you haven’t, but Facebook’s Audience Optimization is a tool that all property managers need to become familiar with to grow their online audience, increase engagement, and gain new leads.What is the Audience Optimization...

Social Media Advertising: A Game-Changer in Apartment Marketing It’s no secret that social media is a cluttered space filled with people and businesses attempting to find their audience and connect. Being able to find and reach your audience organically can sometimes feel like an uphill battle—and it is. There’s...

Latest News

Toll Brothers Apartment Living and International Capital Announce Joint Venture to Develop 348-Unit Luxury Multifamily Community in Charlotte

Toll Brothers Apartment Living and International Capital Announce Joint Venture to Develop 348-Unit Luxury Multifamily Community in Charlotte

Founders Development Company Announces Latest Project with 351-Unit RailRoad Lofts Apartment Community in Cleburne, Texas

Founders Development Company Announces Latest Project with 351-Unit RailRoad Lofts Apartment Community in Cleburne, Texas

Hunt Development Group Redefines Modern Living in Thriving Richardson Market with The Newly Completed 384-Unit Caroline Eastside

Hunt Development Group Redefines Modern Living in Thriving Richardson Market with The Newly Completed 384-Unit Caroline Eastside

Turner Impact Capital and Kalterra Capital Partners Acquire 376-Unit Kinstead Apartment Community in Dallas-Fort Worth Submarket

Turner Impact Capital and Kalterra Capital Partners Acquire 376-Unit Kinstead Apartment Community in Dallas-Fort Worth Submarket

CHARLOTTE, NC - Toll Brothers, the nation’s leading builder of luxury homes, through its Toll...

CLEBURNE, TX - Founders Development Company, a seasoned leader in residential and commercial real...

RICHARDSON, TX - Caroline Eastside, a newly completed multifamily community developed by Hunt...

MCKINNEY, TX - Turner Impact Capital, one of the country’s largest real estate investment...

BROOKLYN, NY - Fetner Properties, in partnership with MCB Real Estate and Farallon Capital...

SEATTLE, WA - Fourth Avenue Capital (FAC) acquired Village on Broadway, a 148-unit Class B...

RENO, NV - Hamilton Zanze, a leading San Francisco-based multifamily real estate investment firm,...

IRVINE, CA - Intracorp announced that its new luxury boutique apartment community Aurum is now open...