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Demographics: Deep Six the Averages Who wants to be average? Not you.Demographics research can live and breathe in the averages for years encapsulating data-rich reams of information in the recesses of difference between mean, median and mode. Who cares. Great dinner conversation but seldom actionable...
Apartment Marketing: The First Ten Seconds Too often leasing teams, trained up and fired up, lose every advantage in the first ten seconds of interaction with a potential resident.Here is a real life story. A prospective resident walks into the leasing office. The first person they see behind a desk is...
Nothing Down Real Estate is No Dice How do you build the capital stack in a nothing-down deal? Not very well.You see it all the time; people touting the virtues of no-money-down deals- usually directed at the inexperienced or uninformed. I am assuming that are you are neither, yet temptation...
Purpose of the Rent Roll In the Tom Cruise movie, The Last Samurai™, a hobby of one character in the movie is to find the perfect cherry blossom. In the end, he concludes that they are all perfect, just as they are. This is unfortunately not true in rent roll analysis; few are perfect,...
Apartment Marketing 101: Having Ready Product We have all experienced making that trip to a store to grab the "special" finding only disappointment because the product is sold out.As property managers, to the best of your ability, assure your leasing prospects avoid this same fate; having ready product...
Multifamily Demographics: Urban Household Formation In the recent recession household formation plummeted. And although it’s bouncing back, it’s interesting how and where population increases are showing up. The rise includes more than just the urban core.As the unemployment rate decreases this time around...
Property Management: 5 Goal Setting Apps Goals require a plan of action. Sometimes the thing (goal) right in front of us takes the cake. I mean, whatever the goal is, that's the one thing that makes the earth move. There will always be tasks list, objectives, strategy and tactics. At the end of the day...
Rental Increases and Yield Management Software How do you determine rental increases? Through careful market analysis or hokum? Three phone calls to competitive properties or careful consideration of micro and macro events affecting the asset and surrounding competitive marketplace?There is always a balance to...

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