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Using Facebook’s Audience Optimization Tool to Boost Engagement Maybe you have heard of it and maybe you haven’t, but Facebook’s Audience Optimization is a tool that all property managers need to become familiar with to grow their online audience, increase engagement, and gain new leads.What is the Audience Optimization...
Social Media Advertising: A Game-Changer in Apartment Marketing It’s no secret that social media is a cluttered space filled with people and businesses attempting to find their audience and connect. Being able to find and reach your audience organically can sometimes feel like an uphill battle—and it is. There’s...
Addressing Negative Online Reviews Let’s face it: negative online reviews and comments are a huge problem for our industry. These negative commenters and reviewers possess a certain type of bravado when they are behind a computer screen—a certainty that is usually absent in real life. The...
Multifamily Apartment Marketing & Leasing Choice Why do people lease from this property and not that one? What are some of the "subjective" factors that affect leasing choice? Multifamily demographics is a tool to measure change as it has significant influence on apartment marketing. Think "revere...
Instagram Your Way to New Leads Instagram, the fastest growing social network in 2015, has 400 million monthly active users with more than 2.5 billion photos liked every day. According to Pew Research Center, 28 percent of adult Internet users utilize Instagram with 49 percent of users checking...
Property Management and Noise Pollution Noise pollution is an everyday event. Acceptable levels of noise vary as much as the type of property in question. For purposes of this conversation we narrow the scope to garden-style multifamily property.As more people work from home noise factors become...
Apartment Marketing: Collecting Customer Feedback How often do you survey existing clients (residents)? Every major consumer brand does this as religion. How do companies find out what their customers are thinking? They ask them. They want to know, right from the horse's mouth, how are we doing?Why is this...
What is the Value of a Single Lease Renewal? Whether you operate a shoe shine stand or a multifamily property your business is built on renewals, or re-occurring income from existing customers. In multifamily, a high percentage renewal rate makes for a much more predictable income stream.The value of a lease...

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