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How to Step Up Your Digital Marketing Game with Visuals Even if You Are Not a Graphic Designer Whether you realize it or not, you draw hasty conclusions about brands every day based on their visual appeal. Think about it this way: how often do you find yourself enticed by a brand after stumbling upon their user-friendly website or well-curated Instagram grid?...
The Many Ways Sustainability Can Improve Your Multifamily Community's Bottom Line Results As the world begins to emerge from mandated lockdowns, many of us have developed a different perspective concerning humankind’s impact on the environment. Even though Harvard University has asserted that there isn’t direct evidence to link climate change to...
Apartment Searches Are Still Going Strong: Here Are Some Tips for Pursuing Leads Right Now Current global and national events have thrown our daily lives way off-course, to say the least. Many cities continue to be on lockdown, children have been out of school for months, and the only place you’ve been on a weekly basis is the grocery store. Our human...
Community Wide Wi-Fi Has Become the Most Important Amenity Multifamily Residents Want How often do you use the Internet? It seems like a loaded question, but over 80 percent of American adults use the Internet daily, with 48 percent of users aged 18 to 29 reporting that they are online “almost constantly.” In fact, experts say that Americans...
Embracing Stay at Home Tech During a Time of Social Distancing in The Multifamily Industry Social distancing is a new phenomenon for many. As humans, we are instinctively social creatures, who like to be surrounded by family, friends, and loved ones, and there’s nothing we look forward to more than sharing experiences. Though the evolution of human...
The Future of Wearable Technology and Why It Matters to Your Multifamily Community Companies, like Apple, have built their reputation around the successful forecasting of trends. Just look at the iPod. When digital music downloads became all the rage in the late 1990s, and illegal file sharing created a highly publicized legal battle between music...
How to Achieve Digital Consistency for Your Community Through Rebranding Your Property There are plenty of reasons to rebrand an apartment community. Perhaps, you want to revitalize your brand image to appeal to up-and-coming renters. Maybe, your management company has ushered in the New Year by acquiring a new property, and it needs a brand identity to...
The Rise of the Micro-Influencer: How to Use this Marketing Trend to Your Advantage Influencers. They’ve taken your social media channels—and the world—by storm in recent years. But, what is influencer marketing, and how did it become so popular? While social media helped popularize the notion, influencer marketing is actually a...

Latest News

The NRP Group and University Hospitals Cut Ribbon on The Davis Affordable Housing Community in Glenville Neighborhood

The NRP Group and University Hospitals Cut Ribbon on The Davis Affordable Housing Community in Glenville Neighborhood
Covenant Capital Completes Sale of 640-Unit Seven Lakes at Carrollwood Apartment Homes in Sought-After Tampa Neighborhood

Covenant Capital Completes Sale of 640-Unit Seven Lakes at Carrollwood Apartment Homes in Sought-After Tampa Neighborhood
Texas Capital and FHLB Dallas Celebrate The Opening of Senior Apartment Community in Stop Six Neighborhood of Fort Worth

Texas Capital and FHLB Dallas Celebrate The Opening of Senior Apartment Community in Stop Six Neighborhood of Fort Worth
MG Properties Completes Acquisition of 324-Unit NOVO Broadway Apartment Community for $100.25 Million in Hot Tempe Market

MG Properties Completes Acquisition of 324-Unit NOVO Broadway Apartment Community for $100.25 Million in Hot Tempe Market
2023 Multifamily Innovation Summit Pheonix, Arizona - multifamilyinnovation.com

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CLEVELAND, OH - Local Cleveland officials joined The NRP Group, a vertically integrated,...

TAMPA, FL - Covenant Capital Group, a leading real estate investment manager with an exclusive...

FORT WORTH, TX - Local real estate developers, community partners and residents celebrated the...

TEMPE, AZ - MG Properties, a leading real estate investment and management firm, announced its...

CONROE, TX - Encore on the Rise purchased Encore Rise, for $47.1 million in Conroe, Texas. Located...

AUSTIN, TX - Mill Creek Residential, a leading developer, owner-operator and investment manager...

MARLBOROUGH, MA - National multifamily real estate development leader Wood Partners has officially...

LOS ANGELES, CA - From The Jagger's distinctive sawtooth roofline to its apartment's smart home...

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