Expert Blogs

It’s no secret that the share economy is on the rise. From crowdfunding to coworking spaces, today’s hottest industry is all about exchanging resources on-demand. Emphasizing use over ownership, the share economy’s most popular commodity is, without a doubt, rideshare.Ridesharing services such as Uber and Lyft have radically changed the world as we know it. With the early beginnings of Uber dating at 2010 and UberX, the company’s most...

Lately, it seems whenever you turn on the TV, a new data scandal is brought to the public surface.  Between the Facebook-Cambridge Analytica data scandal and the recent revelation that Google tracks users even with location services turned off, looming issues regarding data abuse remain at the forefront of the news cycle, and more importantly, our personal lives. Add to that growing frustrations concerning cloud-based data collection and web security...

When it comes to digital marketing strategies, the Internet can be an extremely fickle place. Compared to even a few years ago, users have come to expect digital marketers to leverage their individual data and cater it towards customized content and product offerings, also known as personalized marketing.  Yet, many users report feeling “creeped out” by this 21st century strategy of marketing. In fact, one Harvard Business Review study found...

These days, it’s more important than ever for your property to capitalize on various digital marketing strategies, such as verifying and optimizing your business listing in Google My Business, in order to reach modern prospective residents.  Why, you might ask?Well, it’s estimated that one-third of renters seek out apartment listings via internet search engine.  With Google’s ever-prospering presence and our reliability on their...

If you’ve remained up to date with current trends facing the housing industry, you are more than likely familiar with the boom of “tiny living.” What was once a completely foreign concept has now become a significant movement— thanks to the influx of documentaries, television specials, and editorial spreads showing off tiny homes and apartments inhabiting up to 400 square feet of space.The tiny living movement is largely credited to Jay...

Social media is universally recognized as a valuable marketing tool for modern businesses. The communicative, wide-reaching, and viral nature of online social networks have made them the most talked about tools among digital marketing teams, which begs the question: are traditional marketing websites becoming obsolete?The short answer is no; marketing websites are crucial for showcasing your community, capturing leads, and providing sought-after digital...

America’s youngest generation, commonly referred to as Gen-Z, are now entering their formative years and are quickly becoming a powerful force in the modern rental market. The first wave of this new demographic is already well into their 20s, and with a birthrate that has outpaced Millennials by 3 million, these up-and-coming consumers are already beginning to take the economic world by storm.While appealing to Gen-Z is undoubtedly a worthwhile venture...

Even if you don’t quite know how to define it, you’ve probably taken part in the sharing economy. In fact, 72 percent of Americans have used a service from this emerging business model. But, ironically enough, 73 percent are also unfamiliar with the term itself, only recognizing it as a new buzzword making headlines within the past few years. And while it is true that companies like Airbnb are clashing with traditional business models, their...

The rise of social media has done more than just change the way we interact with friends and colleagues. Sites such as Facebook, Instagram, and Twitter have equalized the playing field of communication, allowing individual users the ability to connect with previously unreachable figures including celebrities, organizations, and businesses on a one-on-one level.This new freedom to converse with individuals, companies, and brands has changed the standards of...

Every year, more and more Americans are turning to online shopping as their preferred method of commerce. Goods bought on the Internet account for millions of packages delivered to doorsteps every day, and this growing trend is quickly becoming a challenge for multifamily housing properties. With the booming development of e-commerce platforms and websites, online stores now offer a full range of products that consumers can have shipped to their homes....

Facebook has long been a valuable tool for the multifamily housing industry. The site’s ability to broaden a business’s online presence and connect them with current and potential renters is essential for success in the Digital Age. But when it comes to advertising rental listings, multifamily housing has had a hard time developing a sure-fire strategy for Facebook’s marketing platform. The social media site was not designed to serve users...

In the Digital Age, developing a marketing strategy for your business can seem like a daunting, complicated task. Between navigating the fast-paced online landscape and adapting to the public’s aversion to traditional advertising models, promoting your business is no longer a black and white pursuit. But with nearly 80 percent of all renters turning to online searches to find potential options, an online strategy is now essential for successful...