Expert Blogs

“When you hire the best, the rest is easy!” We have heard this phrase many times, but how do we put this concept into action? We know that hiring the best people is vital to the success of your business, especially for fast growing businesses. And certainly, your customers and clients have high service expectations. So…how do you hire and keep the very best? Let’s start from the beginning.The job description: Often overlooked, the job...

A recent report revealed that modern marketers struggle to leverage all of a business’ accessible data into their respective marketing campaigns. If you’ve been in the trenches of big data yourself, it’s not hard to see why. Although big data has been the buzzword in our industry for years now, the oversaturation of it intimidates and overwhelms marketing teams across the country, leading innovators in multifamily to wonder if the larger...

As technology continues to evolve, it’s no surprise that the way apartment communities are marketed has changed drastically. Most attribute this wave of new development to the modern consumer, who knows what they want and expects the result to be effortless and instantaneous. Marketers face a particular type of challenge with this advancement: not only is your audience now tougher to please, but with the onslaught of information that now surrounds them,...

It’s never been a better time to be a renter. What used to be considered a transition to homeownership has transformed into an attractive option for people of varying demographics. Those of us working in the industry have long understood the appeal of the rental lifestyle, but now, the statistics are finally catching up to reality. In a recent study, Pew Research Center declared that more American households were renting now than at any point during the...

With technology use on the rise, many companies are transitioning from the typical office atmosphere to building teams that work remotely, often on a global scale. Add the growing renter demographics of Millennials and Gen-Z, who are at the forefront of this trend, and you’ve got a considerable shift in your targeted renter’s needs. Telecommuters have the ability to work when and where they want, and we, as an industry, need to accommodate...

If you’re looking to attract potential renters to your property, a good marketing strategy is obviously a no-brainer. Whether you’re seeking to keep current renters or draw new prospects, sometimes your results seem almost insulting to the time, effort, and money you sink into your respective campaigns. But, if you’ve already realized this, first off, congratulations are due. You’ve accomplished the first step: you realized your current...

At this point, it’s been widely accepted that Google and its cornucopia of offerings — Thanksgiving, anyone? — are the cream of the crop in the digital marketing world. The online media conglomerate hosts Google Ads for search, Google My Business for web and map visibility, and now, Google Posts for content marketing efforts.Yes, you heard that right – Google has officially entered the content marketing arena with its newest add-on for...

After months of development, your property’s new social media strategy has hit the big time – or, at least, the social media channels you’ve chosen to utilize based on your target audience. You’ve spell-checked, hashtagged, and boosted. Now, all you have to do is wait for the leads to roll in, right?Before you skip to the part where you’re reaping the rewards of a job well-done, you’ll need to make sure that all your hard...

The multifamily housing industry has a new driving demographic, and surprisingly, it’s not Millennials or Generation Z. In fact, the new kids on the block are not kids at all. Baby Boomers, the label identifying those currently aged 54 to 74, are one of the industry’s newest darlings. This demographic that is currently 76 million-strong is so impactful that its newest wave of renters has even been dubbed the Silver Tsunami, a term that refers to...

It’s no secret that the share economy is on the rise. From crowdfunding to coworking spaces, today’s hottest industry is all about exchanging resources on-demand. Emphasizing use over ownership, the share economy’s most popular commodity is, without a doubt, rideshare.Ridesharing services such as Uber and Lyft have radically changed the world as we know it. With the early beginnings of Uber dating at 2010 and UberX, the company’s most...

Lately, it seems whenever you turn on the TV, a new data scandal is brought to the public surface.  Between the Facebook-Cambridge Analytica data scandal and the recent revelation that Google tracks users even with location services turned off, looming issues regarding data abuse remain at the forefront of the news cycle, and more importantly, our personal lives. Add to that growing frustrations concerning cloud-based data collection and web security...

When it comes to digital marketing strategies, the Internet can be an extremely fickle place. Compared to even a few years ago, users have come to expect digital marketers to leverage their individual data and cater it towards customized content and product offerings, also known as personalized marketing.  Yet, many users report feeling “creeped out” by this 21st century strategy of marketing. In fact, one Harvard Business Review study found...