The Competitive Edge: Putting The Right People Behind Decisions That Drive Results

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Overview

Join award-winning podcasters, multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect, and property management expert Ernest F. Oriente of PowerHour®, for another exciting segment of the MultifamilyBiz + PowerHour Webcast Series. Launching October 21, 2026, at 3:00 p.m. Eastern Standard Time, this episode explores the critical intersection of leadership, budgeting, and strategic planning as multifamily operators prepare for 2027. Kerry and Ernest examine why having the right decision-makers at the table is essential to setting priorities, allocating resources, and navigating an increasingly competitive market. From evaluating strategic investments and emerging technologies to identifying opportunities for operational improvement and portfolio growth, this timely discussion challenges operators to rethink how they plan, lead, and execute — turning today's critical decisions into tomorrow's competitive advantage.

Discussion Highlights

The Right People at the Table
The decisions that shape an organization's future are only as strong as the people making them. Building the right leadership team requires bringing together diverse expertise, strategic vision, and operational insight. When the right voices are at the table, organizations can challenge assumptions, identify opportunities, and make informed decisions that align resources with long-term performance goals.

The Roadmap to 2027
Budgeting and strategic planning are no longer simply exercises in forecasting revenue and controlling expenses. They are opportunities to rethink priorities, evaluate emerging technologies, and position portfolios for future growth. Operators must determine where to invest, what to automate, and which traditional practices to leave behind. The choices made today will establish the foundation for tomorrow's performance.

The Decisions That Drive Results
Not all decisions carry equal weight. From technology investments and operational efficiencies to marketing strategies and renter engagement, certain choices have a greater impact on financial performance and competitive positioning. Successful leaders recognize where the greatest opportunities exist, focus resources on initiatives that deliver measurable returns, and turn strategic decisions into meaningful outcomes.

The Advantage of Outperforming
In a competitive multifamily market, maintaining the status quo is no longer enough. Operators must continuously evaluate how their properties perform against direct competitors and identify opportunities to gain ground. Winning requires the right combination of leadership, innovation, execution, and accountability. The organizations that make smarter decisions today will be positioned to outperform the market tomorrow.

Who Listens?

Developers, Owners, Property Managers, Regional Managers, Urban Planners, City Agencies and Officials, Architects, Acquisition Directors, CEOs, Directors, Presidents, Principals, Executive Vice Presidents, Marketing Directors, Portfolio Managers, and Multifamily Housing Professionals.

Date / Time Information

Wednesday, October 21, 2026
3:00 p.m. Eastern / New York / Toronto
2:00 p.m. Central / Dallas / Winnipeg
1:00 p.m. Mountain / Denver/ Calgary
12:00 p.m. Pacific / San Francisco / Vancouver

Live Webcast Conference Fee: No Charge

MODERATOR

Kerry W. Kirby is an American entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, the leading innovator in AI-driven marketing, leasing, and resident engagement platforms for multifamily communities across the globe. Kerry has earned widespread recognition and numerous awards throughout his career, including the Louisiana Governor’s Technology Award, Titan Entrepreneur Award, and Noble Award for proptech innovation. He is listed on the Silicon Bayou 100 as one of Louisiana's most influential entrepreneurs, and became the first in the multifamily housing sector to receive the Bootstrapper Award, underscoring his remarkable journey of turning a scrappy startup into a leading proptech powerhouse without external funding.

As an acclaimed speaker and award-winning podcaster, Kerry has reached millions of listeners through appearances on major media outlets, streaming platforms, and event stages—sharing insights on the convergence of technology in today’s digitally driven world. He has appeared on the BBC Digital Planet, BBC Podcast Network, NPR News, CBS’s Digital Gumbo Segment, and an array of global media publications. Kerry is co-host of the longest running podcast in the multifamily housing industry, the award-winning MultifamilyBiz + PowerHour Webcast Series, as well as the popular tech-talk series Multifamily Tech Gurus Podcast.

Kerry serves on the Board of Advisors of Rainbow, a national nonprofit organization providing service-enriched housing programs across more than 40,000 affordable housing units nationwide. He also chairs Technology Initiatives for the Multifamily Innovation Council, an industry organization that collaborates with multifamily housing operators representing millions of units to advance technology adoption and digital transformation.

Kerry and his wife Melinda M. Kirby are actively involved in supporting communities and causes, with an unwavering dedication to humanitarian, educational, healthcare, and equality programs. Through the Kerry & Melinda Kirby Foundation, they provide resources to nonprofit organizations that accelerate progress by championing causes that give a voice to those that are often not heard. They have been highly recognized for their philanthropic commitment, being honored with a Communitas International Award for their significant impact in making a difference in people’s lives.

MODERATOR

Ernest F. Oriente is a business coach since 1995 [60,350+ hours], an industry professional since 1988 - the author of SmartMatch Alliance, founder of PowerHour®, PowerHour Sales Academy, and PowerHour Leadership Academy has a passion for coaching his clients on executive leadership, hiring and motivating inudustry SuperStars, traditional and Internet SEO/SEM marketing, competitive sales strategies, plus smart/strategic alliances for teams and their leaders. PowerHour® provides private and group coaching for property management companies and industry sales vendors/suppliers around North America and the world, executive recruiting, investment banking, SEO/SEM web strategies, social media branding/thought-leadership and powerful tools for hiring SuperStars and building dynamic teams. Ernest is also the founder of PowerHour Google Review Pop.

To watch PowerMinute with PowerHour® that includes 400+ leadership/sales/marketing topics and short 60 second video coaching messages…inspired by the coaching programs/training PowerHour has done with teams, leaders and executives around the world over the last 29+ years, please surf here: https://tinyurl.com/y34k25za with 400,000+ views on LinkedIn, https://tinyurl.com/28dttc7b and filmed in some very fun/interesting places.

Ernest worked for Motorola, Primedia and is certified in the Xerox sales methodologies. Recent interviews and articles have appeared more than 9000+ times in business and trade publications and in a wide variety of leading magazines and newspapers, including Smart Money, Inc., Business 2.0, The New York Times, Fast Company, The LA Times, Fortune, Business Week, Self Employed America and The Financial Times. Since 1995, Ernest has written over 250+ articles for the industry and created 400+ forms, business and marketing checklists, sales letters and presentation tools. PowerHour® is based in the 2002 Olympic-town…Park City, Utah.

Ernest also runs the #1 LinkedIn group in the world for property management vendor/supplier sales success, and the #1 LinkedIn group in the world for property management success

To subscribe to his free industry newsletter go to: www.powerhour.com, Call: 435.615.8486, or E-mail