Join award-winning podcasters, multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect, and property management expert Ernest F. Oriente of PowerHour®, for another exciting segment of the MultifamilyBiz + PowerHour Webcast Series. Launching September 16, 2026, at 3:00 p.m. Eastern Standard Time, this episode explores the evolution from traditional search to modern discovery and what it means for the future of multifamily marketing. Kerry and Ernest discuss how the most successful organizations are expanding their digital footprint beyond search engines, building connected visibility across every discovery channel, and preparing for an AI-first future where being found depends on far more than rankings alone.
Discussion Highlights
The Discovery Revolution
The way consumers discover apartment communities is undergoing its biggest transformation since the rise of search engines. Traditional search is no longer the sole gateway to information, as AI assistants, conversational search, social media, maps, reviews, and video platforms increasingly influence how renters research and make leasing decisions. Understanding this shift is the first step in preparing for the future of multifamily marketing.
The New Digital Footprint
Visibility is no longer defined by a single website or search ranking. Every digital touchpoint contributes to how communities are discovered, evaluated, and recommended across an expanding ecosystem of platforms. Building a strong digital footprint requires a connected strategy that strengthens presence wherever prospective renters search, browse, ask questions, and engage with content.
The Visibility Engine
Modern marketing is no longer about isolated campaigns—it is about building a continuous engine for discovery. Websites, structured content, AI optimization, local listings, social media, and digital experiences must work together to expand visibility and reinforce one another. When these components operate as a connected ecosystem, they create lasting momentum that generates value long.
The Next Generation of Discovery
Artificial intelligence is redefining how information is organized, presented, and consumed, fundamentally changing the way renters discover communities online. Multifamily organizations that embrace this evolution by investing in connected digital strategies, adaptable content, and AI-ready experiences will be better positioned to remain visible, competitive, and relevant as the future of discovery continues to unfold.
Who Listens?
Developers, Owners, Property Managers, Regional Managers, Urban Planners, City Agencies and Officials, Architects, Acquisition Directors, CEOs, Directors, Presidents, Principals, Executive Vice Presidents, Marketing Directors, Portfolio Managers, and Multifamily Housing Professionals.
Date / Time Information
Wednesday, September 16, 2026
3:00 p.m. Eastern / New York / Toronto
2:00 p.m. Central / Dallas / Winnipeg
1:00 p.m. Mountain / Denver/ Calgary
12:00 p.m. Pacific / San Francisco / Vancouver
Live Webcast Conference Fee: No Charge