How to Read a Rent Roll - A Guide to Understanding Rental Income

Gross Rent Potential, Stated Lease Rents, Rent Collections, Lease Term Data

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Listen to This Free Digital Media Webcast

Join property management expert Ernest F. Oriente of PowerHour® and multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect and, along with special guest John Wilhoit, Jr. President Wilhoit Investment Network, for a FREE + PowerHour LIVE Digital Media Webcast Conference. This lively discussion is on “How To Read a Rent Roll – A Guide to Understanding Rental Income – Gross Rent Potential, Stated Lease Rents, Rent Collections, Lease Term Data.” This LIVE, fast-paced 60-minute FREE Webcast Conference, focuses on how to analyze and control your rental income structure to optimize revenue when managing or purchasing multifamily communities.

Conference Discussion Highlights

  1. Why is knowing how to read a rent roll key to asset managers, property managers and those looking to purchase multifamily properties?
  2. What are the 7 key data points to collect when performing a rent roll analysis?  Why are these 7 data points vital for assessing an income-producing real estate asset?
  3. Is your marketing centered on highest rent potential? Why is it important to having GPS as a guiding light to rental revenue?
  4. What makes the Rent Roll Triangle special?  How does RRT measure the stability of future income based on gross rent potential, stated lease rents, collections and lease term data?

Special Guest

John Wilhoit, Jr. is President of Wilhoit Investment Network, LLC, (WIN LLC) an owner and asset manager of apartments, condominiums and town homes. Mr. Wilhoit's career has focused on high volume, large-scale multifamily communities including market rate and mixed-finance developments. He has previously held positions with the U.S. Department of Housing and Urban Development (HUD), Apartment Investment Management Company (AIMCO) and the Maryland Housing fund.

Mr. Wilhoit is the co-founder of PowerHour Leadership Academy, a live weekly program that assists property management teams with increasing their property management fees and expanding new business development while controlling expenses. The live weekly academy focuses on maximizing net operating income (NOI) and increasing the net asset value of property management companies through its leading edge G.R.A.C.E. (Grow Revenue & Control Expenses) strategy.

Mr. Wilhoit is the author of two books: How to Read a Rent Roll and Multifamily Insight Volume 1. He is a prolific writer with more than 200 articles published related to multifamily acquisitions, property management, finance, market analysis and demographics.

Multifamily Insight is John’s blog that provides his perspective on the world of multifamily acquisitions, management and investing. To subscribe go to  Multifamily Insight is consistently at the top of internet search results for topics related to multifamily apartments, property management, asset management, finance, demographics, market analysis and acquisitions.

Conference Moderators

Kerry W. Kirby is an entrepreneur, technology innovator and the founder and CEO of New Orleans-based 365 Connect, an award-winning technology platform provider that exclusively serves the multifamily housing industry. Kerry is a renowned speaker, author and media expert on technology. He has published numerous articles, case studies and is a contributor to several nationally published books on real estate and technology. Kerry has been a guest lecturer, featured speaker and panelist at numerous universities, as well as national conferences and events. Known for his passion to foster the next generation of technology innovators, Kerry is one of the most notable supporters of technology and educational events in the New Orleans area, and has been named as one of the most influential people in technology and entrepreneurship in Louisiana. Kerry has been featured on the BBC Digital Planet program, NPR and various news and industry media outlets, and has led 365 Connect to receive an array of national and international technology awards; including the Louisiana Governor's Technology Award and multiple Multi-Housing Technology Choice Awards.

Ernest F. Oriente, a business coach since 1995 [29,160 hours], a property management industry professional since 1988-- the author of SmartMatch Alliances...the founder of PowerHour, PowerHour SEO, PowerHour Sales Academy, PowerHour Leadership Academy and Power Insurance & Risk Management has a passion for coaching his clients on executive leadership, hiring and motivating property management SuperStars, traditional and Internet SEO/SEM marketing, competitive sales strategies, and high leverage alliances for property management teams and their leaders. He and his PowerHour team provide private and group coaching for property management companies and industry sales vendors/suppliers around North America, executive recruiting, investment banking, national real estate and apartment building insurance, SEO/SEM web strategies, national WiFi solutions, employee policy manuals, social media leadership and powerful tools for hiring property management SuperStars and building dynamic teams.

Ernest worked for Motorola, Primedia and is certified in the Xerox sales methodologies. Recent interviews and articles have appeared more than 7000 times in business and trade publications and in a wide variety of leading magazines and newspapers, including Smart Money, Inc., Business 2.0, The New York Times, Fast Company, The LA Times, Fortune, Business Week, Self Employed America and The Financial Times. Since 1995, Ernest has written over 200 articles for the property management industry and created 350+ property management forms, business and marketing checklists, sales letters and presentation tools. To subscribe to his free property management newsletter go to: PowerHour® is based in Olympic-town…Park City, Utah, at 435.615.8486, by E-mail or visit their website:

Ernest also runs the #1 LinkedIn group in the world for property management vendor/supplier sales success, and the #1 LinkedIn group in the world for property management success.

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