Ratings, Reviews and Rants – Navigating Through The Noise


Join property management expert Ernest F. Oriente of PowerHour® and multifamily technology innovator Kerry W. Kirby, CEO and Founder of 365 Connect, along with special guest Dan Laufer, Co-Founder and CEO of RentLingo, for a FREE MultifamilyBiz.com + PowerHour Digital Media Webcast Conference. This lively discussion will focus on “Ratings, Reviews and Rants – Navigating Through The Noise - Unbiased Reviews, Online Rants, Resident Certified, Marketing Advantages.This fast-paced 60-minute FREE Webcast Conference, focuses on the changing landscape of ratings and reviews in the multifamily housing industry.

Conference Discussion Highlights

  1. Why you should care about how your community is rated and reviewed online?
  2. Where are reviews coming from and who is writing them?
  3. As the leader of your property management company what can you do about the reviews written across your portfolio?
  4. How can you use ratings and reviews to your marketing advantage?

Special Guest

Dan Laufer is the co-founder and CEO of RentLingo, the multifamily industry's first curated expert review website. Prior to founding RentLingo, Dan ran sales operations and was a product manager at Mitchell International, a billion dollar software company specializing in workflow management systems. Dan was also a consultant at Bain & Company, a premier global management consulting firm. Dan is a graduate of Stanford's Graduate School of Business and the University of Virginia's engineering school. He has been featured in a variety of top media publications, including TechCrunch, VentureBeat, Huffington Post and The Houston Chronicle.

Conference Moderators

Kerry W. Kirby is a renowned entrepreneur, speaker, and technology innovator. He is the founder and CEO of 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry. Kerry has propelled 365 Connect from a scrappy bootstrapped startup to an internationally recognized company, which has won an array of highly acclaimed international, national, and regional awards, including the Louisiana Governor's Technology Award.

Kerry has been a guest lecturer, featured speaker, and panelist at numerous universities, national conferences, and events. He has also been featured on the BBC Digital Planet program, NPR News, and various media outlets. Kerry has written the forward to a nationally published book on real estate and technology, presented in over 100 industry webcast reaching over 1-million listeners, and is often quoted as an expert in technology. He has been named to the Silicon Bayou 100 List of most influential entrepreneurs for eight consecutive years.

Ernest F. Oriente is a business coach since 1995 [41,000+ hours], a property management industry professional since 1988 - the author of SmartMatch Alliances, founder of PowerHour, PowerHour Sales Academy, and PowerHour Leadership Academy has a passion for coaching his clients on executive leadership, hiring and motivating property management SuperStars, traditional and Internet SEO/SEM marketing, competitive sales strategies, and smart/strategic alliances for property management teams and their leaders. He and his PowerHour team provide private and group coaching for property management companies and industry sales vendors/suppliers around North America and the world, executive recruiting, investment banking, SEO/SEM web strategies, national Wi-Fi solutions, employee policy manuals, social media leadership and powerful tools for hiring property management SuperStars and building dynamic teams.

Ernest worked for Motorola, Primedia and is certified in the Xerox sales methodologies. Recent interviews and articles have appeared more than 9000+ times in business and trade publications and in a wide variety of leading magazines and newspapers, including Smart Money, Inc., Business 2.0, The New York Times, Fast Company, The LA Times, Fortune, Business Week, Self Employed America and The Financial Times. Since 1995, Ernest has written over 250+ articles for the property management industry and created 400+ property management forms, business and marketing checklists, sales letters and presentation tools. PowerHour® is based in Olympic-town…Park City, Utah.

To subscribe to his free property management newsletter go to: www.powerhour.com, Call: 435.615.8486, or E-mail

Ernest also runs the #1 LinkedIn group in the world for property management vendor/supplier sales success, and the #1 LinkedIn group in the world for property management success.

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