CEO Series - Market Challenges, Opportunities, Economy


Listen to our FREE On-Demand Digital Media Webcast interview with 2010 NAA Paragon Award Winner Judy Bellack, Vice President of Operations for Apartment Finder, in her exclusive interview with property management expert Ernest F. Oriente of PowerHour®. Judy’s 60-minute interview shares her strategies and techniques for success as a leading vendor in the multifamily industry and the winner of the 2010 NAA PARAGON Award. This informative discussion takes you from the challenges facing the multifamily industry today to the way technology is shaping the way both residents and management interacts in the search for housing.

Interview Discussion Highlights

1. The greatest opportunities and challenges in the multifamily sector today.

2. How technology is changing the way industry leaders are filling their apartments and measuring portfolio performance.

3. What industry leaders are doing to motivate, inspire and retain their most talented team members.

4. How the challenging economy is impacting multifamily vendors and management companies.

5. Why leading property management companies are giving less rent concessions and price reductions in these economic times.

Special Guest

Judy Bellack is Vice President of Operations for Apartment Finder and has been an integral member of their executive team that has led the company to nearly quadruple revenue growth across 119 markets in 7 short years. The website now serves over 10,000 apartment communities and receives over 2 million visitors a month. Judy has donated her insight and expertise to the National Apartment Association (NAA), serving on the Lyceum Committee, Communications Advisory Board, Strategic Planning Committee and Conference Committee, just to name a few. Additionally, Judy served on the National Suppliers' Council (NSC) Executive Board from 2006 to 2009, and was the NSC Chair and an NAA board member in 2008.

Conference Moderators

Kerry W. Kirby is a renowned entrepreneur, speaker, and technology innovator. He is the founder and CEO of 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry. Kerry has propelled 365 Connect from a scrappy bootstrapped startup to an internationally recognized company, which has won an array of highly acclaimed international, national, and regional awards, including the Louisiana Governor's Technology Award.

Kerry has been a guest lecturer, featured speaker, and panelist at numerous universities, national conferences, and events. He has also been featured on the BBC Digital Planet program, NPR News, and various media outlets. Kerry has written the forward to a nationally published book on real estate and technology, presented in over 100 industry webcast reaching over 1-million listeners, and is often quoted as an expert in technology. He has been named to the Silicon Bayou 100 List of most influential entrepreneurs for eight consecutive years.

Ernest F. Oriente is a business coach since 1995 [41,000+ hours], a property management industry professional since 1988 - the author of SmartMatch Alliances, founder of PowerHour, PowerHour Sales Academy, and PowerHour Leadership Academy has a passion for coaching his clients on executive leadership, hiring and motivating property management SuperStars, traditional and Internet SEO/SEM marketing, competitive sales strategies, and smart/strategic alliances for property management teams and their leaders. He and his PowerHour team provide private and group coaching for property management companies and industry sales vendors/suppliers around North America and the world, executive recruiting, investment banking, SEO/SEM web strategies, national Wi-Fi solutions, employee policy manuals, social media leadership and powerful tools for hiring property management SuperStars and building dynamic teams.

Ernest worked for Motorola, Primedia and is certified in the Xerox sales methodologies. Recent interviews and articles have appeared more than 9000+ times in business and trade publications and in a wide variety of leading magazines and newspapers, including Smart Money, Inc., Business 2.0, The New York Times, Fast Company, The LA Times, Fortune, Business Week, Self Employed America and The Financial Times. Since 1995, Ernest has written over 250+ articles for the property management industry and created 400+ property management forms, business and marketing checklists, sales letters and presentation tools. PowerHour® is based in Olympic-town…Park City, Utah.

To subscribe to his free property management newsletter go to:, Call: 435.615.8486, or E-mail

Ernest also runs the #1 LinkedIn group in the world for property management vendor/supplier sales success, and the #1 LinkedIn group in the world for property management success.

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