MORGAN Opens Upscale 264-Unit Pearl Marketplace Apartments in Houston's Midtown District

HOUSTON, TX - MORGAN, a leader in upscale multifamily development, construction and property management, has started leasing units at Pearl Marketplace in Houston's Midtown district. The new mixed-use midrise at 3120 Smith St. contains 264 residential units, comprised of studios, urban one bedrooms, one bedrooms and two bedrooms, above a 40,000-square-foot Whole Foods Market on the ground floor that is currently under construction and expected to open during the first quarter of 2020.

Residents of Pearl Marketplace will have direct access to Whole Foods via private elevator from the residential floors that opens into the market. Other unique features include a co-working lounge with private offices, balconies in all units, a Sky Deck on Level 5 and a Sky Lounge on Level 8 with views of the downtown Houston skyline, an Uber waiting lounge, private garages available for rent, and an oversized kayak and bike storage room with Dero bike racks and bike repair tools.

Community amenities include a dog park and dog wash stations, a large resort-style pool with sun shelf, poolside cabanas, grilling stations and TVs. Pearl Marketplace's fitness center that overlooks the pool area will offer a variety of circuit and cardio equipment, including Peloton spin bikes.

Inside the units, premium Pearl amenities include open floor plans, hardwood flooring throughout, top-of-the-line Sonos sound systems, Nest thermostats, custom closets, quartz countertops, custom cabinetry and Whirlpool appliances with gas cooking. Select units will feature Kitchen Aid appliances and wine refrigerators.

"Working on Pearl Marketplace has been a rewarding experience for our whole team," said Development Executive Vice President Philip Morgan. "I remember working one summer in high school on a construction site, building our first project in Midtown called 2222 Smith. The neighborhood has come a long way since then and today boasts the highest walk score in Houston.

"Combining a top-tier grocery store with a luxury-living community will create a unique offering in the Houston market. We believe this is a good example of urban development and is representative of what Houston needs to be competitive with other major metro cities like New York, Chicago and Los Angeles. Living in a walkable environment is a trend that we don't see going away. If anything, it's picking up momentum. Successful mixed-use developments will be an important part in shaping the character of our urban neighborhoods going forward. We're currently pursuing several other mixed-use development opportunities, both in Houston and across the country."

About MORGAN: MORGAN is a privately held national developer and manager of Class A multifamily properties. With headquarters in Houston, TX, MORGAN specializes in upscale residential construction and third-party property management across the United States. Since 1988, MORGAN has developed over 20,000 units at a cost of $3.1 billion. MORGAN currently is active in Southern California, Arizona, Colorado, Texas and Florida. For more information about MORGAN, visit


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