Multifamily Developer Housing Trust Group Appoints Max Cruz to Lead Florida Development Team

MIAMI, FL – Housing Trust Group (HTG), a leading multifamily developer and Florida’s largest developer of affordable housing, is proud to announce that Executive Vice President Max Cruz has been named to lead all multifamily development activity in Florida.  HTG currently has over 6,000 affordable and market-rate units in the state, and more than 2,000 in the pipeline.

“HTG’s rapid growth requires strong, experienced leadership here in Florida, where we continue to increase our capacity to meet the state’s tremendous demand for affordable housing,” said HTG’s CEO Matthew A. Rieger. “Max has proven himself an outstanding leader, able to identify opportunities, work collaboratively with communities and clients to meet their objectives, and ensure all of our communities meet the highest standards for building and design quality.”

Cruz, who is based in Miami and has over 19 years of real estate and development experience, has overseen the entitlement, development and construction of over 3,200 rental homes across Florida and closed on over $500 million of rental financing.  He has also overseen the development of over 2,300 for-sale homes and $136 million of for-sale financing.  Prior to joining HTG in 2018, he was a Vice President of Development for the Related Group’s luxury market rate division responsible for all aspects of real estate development from entitlement to completion.

Before Related, he was the Vice President of Development and Finance for the Cornerstone Group for over 12 years. 

HTG’s development portfolio of over 6,000 units includes affordable housing for families and seniors, student housing, and market-rate for rent and for sale communities. HTG takes pride in developing high-quality affordable housing communities that enhance neighborhoods, create high-paying jobs, and empower its residents.

About Housing Trust Group: Housing Trust Group (HTG) is an award-winning full-service developer of multifamily residential communities whose real estate transactions exceed $3 billion in commercial, land and residential developments across Florida, the Southeastern U.S. and Arizona. HTG develops, builds and manages a diverse portfolio of affordable housing, workforce housing, market-rate housing, and mixed-use developments. For more information, please visit


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