Provo, Utah - Property Solutions International, Inc., the largest provider of property management websites and payments, announced the launch of its new ratings and reviews tool available on apartment websites. The tool will notify property managers of new ratings on their website through pop-ups in their administrative interface and let them review resident comments and ratings before they are made public.
Property Solutions' ratings and reviews tool aims to change the multifamily industry's perspective of online reviews. "When a resident leaves a negative review on rating websites like ApartmentRatings.com, it can be very damaging and there's usually nothing you can do about it," said Dave Bateman, CEO of Property Solutions. "Giving apartment managers some control over what is being said about their community as well as giving them an opportunity to participate in the conversation turns apartment ratings into a very positive thing." Properties that use Property Solutions as their website provider do not run the risk of having their reputation damaged by a disgruntled resident.
Property Solutions developed its tool to improve the ratings and reviews concept by getting property managers involved in the conversation about their property. When a comment or rating is made on their website, they will receive a pop-up notification informing them of it. The property manager can then view the rating and then choose whether to post the comment and make a public response to the resident or privately respond to a comment they declined to post. "The conversation about their property is happening with our without them. Properties should use this opportunity to get involved in the conversation and build relationships with their residents," said Bateman.
Apartment websites will also benefit from a boost in their organic search-engine ranking from the dynamic user content generated by resident ratings and reviews. Property Solutions predicts that the increase in SEO and quality of rating and review content will ultimately increase the number of leads properties receive.
About Property Solutions
Founded in 2003, Property Solutions International, Inc. is the nation's largest provider of apartment community websites and a leading developer of innovative property management software tools. The company offers a variety of web based solutions for leasing, rent collection, and maintenance request processing. Property Solutions' web portals and electronic payment processing tools offer the advantage of full data integration with most widely-used property management software packages. For more information, go to http://www.propertysolutions.com.