NORFOLK, Va.—(August 16, 2010) — For Rent Media Solutions™, a leading name in the multi-housing industry and a division of Dominion Enterprises, announces the launch of the ParaRentar.com mobile site. As a product of For Rent Media Solutions, ParaRentar.com is a fully-translated Spanish apartment search site.
"The ParaRentar.com mobile site caters directly to the Spanish-speaking Hispanic audience," said Terry Slattery, president of For Rent Media Solutions. "This is the first and only mobile website created with the Hispanic renter in mind. As of June 2010, the ForRent.com mobile site has generated 11 percent of traffic to ForRent.com. We hope to enjoy that same success with ParaRentar.com and the new mobile site."
According to a research conducted during a Spring 2010 Pew Internet study, 87 percent of Hispanics own a cell phone. Of that total, 83 percent use their phone to send and receive text messages, 51 percent access the mobile web, 47 percent send and receive emails, 36 percent use a social network sited and 33 percent watch video.
"Hispanic consumers are tech-savvy," notes Elsa Morales, director of Hispanic Initiatives, For Rent Media Solutions. "According to the Pew Hispanic Center, Hispanics online are younger than the general U.S. Internet population and eight in ten young Latinos, ages 16-25, have cell phones. Through our new mobile site, we are communicating with this technologically advanced demographic in a manner that works best for them."
The ParaRentar.com mobile site offers many of the same features found on ParaRentar.com. The mobile site also offers a social media share tool, a beneficial feature to the 10.55 million Hispanics (or 45 percent of online Hispanics) now using Facebook. This is according to a comScore Media Metrix study. Preview the mobile site at m.ParaRentar.com.
About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes over 100 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and Apartamentos Para Rentar®. For Rent Media Solutions operates four additional Web sites: www.ForRent.com, www.SeniorOutlook.com, www.CorporateHousing.com, and www.ParaRentar.com. What's more, with ForRent.com's Mobile suite of products, apartment shoppers can easily find their next apartment on their mobile phone and share property listings on social media websites like Facebook and Twitter™. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together any time, any place.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit www.dominionenterprises.com.
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