NORFOLK, Va.—(July 19, 2010) — For Rent Media Solutions announces the launch of Snap and Go, the Microsoft® Tag mobile scanning feature available to front cover advertisers at no additional cost. Prospective renters can use this tag to scan a bar code on For Rent Magazine through the camera on their mobile phone, which brings them to their area's apartment listings on the ForRent.com mobile site. The "Snap and Go" tag is a mobile media first in the multi-housing industry.
"The 'Snap and Go' tag is another option we provide to our advertisers that conveniently brings property listings to potential renters and helps generate more awareness for property managers and their communities," said Brock MacLean, senior vice president of national sales and development, For Rent Media Solutions. "Through 'Snap and Go' and other features like unique URLs, text messaging short codes and social media icons, which are included on each For Rent Magazine ad, we are truly making our print offering interactive. These interactive features create a seamless way for renters to use our print publication to access information online or through their mobile device."
How Do You Use It?
This how to video demonstrates how to download and use Snap and Go: http://www.youtube.com/watch?v=Qq639IFsfkA&feature=youtube_gdata
Since the January 2009 introduction of Microsoft® Tag, more than one billion tags have been created for businesses worldwide. According to the Microsoft® Tag site, more than 20 million magazines featuring the tag were in the hands of U.S. consumers during the month of April.
Download the Microsoft® Tag Reader app: http://itunes.apple.com/us/app/tag-reader/id298856272?mt=8
About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes over 100 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and Apartamentos Para Rentar®. For Rent Media Solutions operates four additional Web sites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, and ParaRentar.com™. What's more, with ForRent.com's Mobile suite of products, apartment shoppers can easily find their next apartment on their mobile phone and share property listings on social media websites like Facebook and Twitter™. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together any time, any place.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit www.dominionenterprises.com.
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