BOSTON, MA - The Kensington, a 27-story, LEED Gold Certified, 381-unit apartment tower located in Boston, MA, has been recognized by Multifamily Executive (MFE) as having the top online reputation in 2015 compared to over 51,000 national apartment properties. Powered by J Turner Research, MFE’s Online Reputation Assessment© (ORA) ranks apartment communities and management companies based on an aggregate score of online ratings.
Boasting the #1 ORA© Score of 95 (national average is 52), The Kensington moved up three spots from the 2014 poll to take the lead above other acclaimed communities including Mesa Pines in California and Westminster Towers in Washington. Respected rating platforms including Yelp and ApartmentRatings.com were included in the assessment, which currently give The Kensington a combined 110 reviews with an average rating of 4.7/5 stars.
“Leading all apartment communities nationwide with the top online reputation is a significant honor, as it represents The Kensington’s dedication to providing an outstanding level of service, listening and responding to its residents, and supplying a hands-on management team,” said Drew Boujoulian, Resident Services Manager at The Kensington. “With the growing number of competing multi-family developments, it is crucial to have a positive online reputation – one that helps your community stand out from the crowd.”
In today’s digital age, online rankings play a significant role in the apartment selection process for potential renters, and it is necessary for owners and property managers to be in touch with their public perception. J Turner Research and MFE established the ORA© Assessment to accurately evaluate a property’s digital standing across multiple platforms, providing a clearer picture of their online performance.
Boasting a premier amenity package, residents of The Kensington enjoy over 28,000 square-feet of free amenity space including a state-of-the-art fitness center and yoga studio, business center and coffee bar, game room complete will billiards tables, multiple meeting rooms, an outdoor pool, pet spa equipped with professional doggie baths, a solarium, and a quiet E-Lounge to kick back and escape the hectic pace of everyday life. Additionally, residents are offered professional 24-hour concierge service, dry cleaning and laundry, car cleaning and detailing, free bike storage, in-unit package delivery, and monthly resident events.
The Kensington also provides a sought-after location in downtown Boston with convenient access to Downtown Crossing and the Financial District, as well as Beacon Hill, the South End, and Back Bay. Surrounded by numerous restaurants, theaters, specialty foods/markets, hotels, and entertainment options, the community is a top living destination in the area.