NORFOLK, Va.—(September 22, 2009)— A record 81 percent of U.S. Internet users watched online video in July 2009, according to an August 2009 study from comScore Media Metrix, a leader in digital measurement. The 158 million viewers was the largest audience ever recorded. At the same time, For Rent Media Solutions, a division of Dominion Enterprises, launched its 2000th Community Theater® online video. Both records point to the expanding role of online video in the multi-housing industry.
"For Rent Media Solutions understands why it's important for multi-housing professionals to incorporate video into online marketing efforts," says Terry Slattery, president of For Rent Media Solutions. "Combined, top social media and video sharing sites like YouTube™ and MySpace™ attracted nearly 170 million viewers in the U.S. alone who viewed more than 9 billion videos in July. These record-breaking numbers serve as proof of online video's effectiveness and support the appeal of online video amongst consumers."
Online video is growing as a cost-effective, dynamic form of media for multi-housing professionals to reach renters. For Rent Media Solutions™ distributes its online video product, Community Theater, through a comprehensive syndicated video network. This network includes MySpace, Twitter and video sharing sites like YouTube. In August 2009, these videos were viewed more than 914,000 times.
In the multi-housing industry, online videos create an opportunity for property managers to expand their reach, frequency, impact and interactivity to a diverse audience. The launch of For Rent Media Solutions' 2,000th live video re-emphasizes the company's support of online marketing backed by traditional print advertising. Each listing in For Rent Magazine® has a unique URL that guides apartment seekers directly to that listing's ad on ForRent.com, the main location where Community Theater videos are housed.
To learn more about online video and For Rent Media Solutions' online video strategy, email Mike D'Alba, director of mobile media at dalba@forrent.com.
About For Rent Media Solutions™
For Rent Media Solutions™ is a division of Dominion Enterprises and a leading resource for property managers and potential renters searching for apartments. For Rent Media Solutions operates For Rent Magazine® and publishes 99 magazines covering more than 190 markets nationwide. For Rent Media Solutions also offers four Web sites, including ForRent.com. For Rent Media Solutions is dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.
###