NEW YORK, NY - The Marketing Directors has been selected as the exclusive leasing and marketing agent for Parkway Lofts, a new luxury rental development in Bloomfield, New Jersey. Developed by Prism Capital Partners, Parkway Lofts offers 361 homes in studio, one- and two-bedroom configurations, as well as a number of penthouses with outdoor terraces.
Recognized as the leading, national development advisory and master property marketing and sales force that works exclusively on behalf of owners and builders, The Marketing Directors will spearhead the leasing campaign, advising Prism Partners on all marketing matters for the luxury property.
“The Marketing Directors bring an unparalleled knowledge of the market and first-hand expertise in launching new developments, making them an invaluable partner on this project,” said Eugene Diaz, principal of Prism Partners.
Continued Prism Capital Partners principal Edwin Cohen, “We are excited they’re spearheading the leasing efforts on our newest, exciting residential development. Parkway Lofts is cutting-edge for this community, and they are the perfect team to bring this new lifestyle opportunity to the market.”
Parkway Lofts offers residents luxury living at its finest. Design elements for the homes have been inspired by the neighborhood’s industrial history. Residences will feature exposed columns and beams, polished concrete floors, soaring 17-foot ceiling heights and large insulated windows. The building’s amenities include doorman and concierge service, a two-story fitness center, screening theater, rooftop deck, dog run and covered parking. The building is located in close proximity to the Garden State Parkway and the Watsessing Avenue Rail Station high speed rail service, making it convenient to New York City.
“We are proud to be working with such a prominent developer on their latest residential project. Parkway Lofts is raising the bar on luxury living in this area,” said Adrienne Albert, CEO of The Marketing Directors. “Parkway Lofts offers distinctive, beautiful homes, must-have amenities and a quick commute to Manhattan. We are confident our creative leasing strategy will achieve the strongest results for this unique property.”
The Marketing Directors is currently serving as exclusive rental agent on numerous properties throughout Manhattan, Queens, Brooklyn, New Jersey’s gold coast and central New Jersey. In addition, the firm is currently directing sales at prestigious condominium properties throughout the Metropolitan New York region.