CHICAGO, IL - Cross Street, a Chicago-based residential real estate firm, and real estate development firms ZSD Corp. and Third Coast Real Estate today unveiled the branding and official website for 310 West, a nine-story boutique apartment community under construction at 310 W. Huron St. in Chicago’s River North neighborhood. Constructed by ZSD, the 149-unit development recently topped off, with pre-leasing starting in February 2027 and first move-ins beginning later that spring.
Along with the launch of the 310 West brand and website, Cross Street, ZSD and Third Coast have released new renderings showcasing the building’s architecture, residences and amenity spaces. 310 West will feature a mix of studio, convertible, one-, two- and three-bedroom rental apartments, including 11 two-story duplex residences with private patios. The development, which replaces a surface parking lot, will also include approximately 3,800 square feet of first-floor retail space.
“310 West arrives in River North at a time when there has been limited new apartment supply delivered to the neighborhood, creating an opportunity to introduce a thoughtfully designed residential community in one of Chicago’s most walkable and connected areas,” said Shane Rachman, president and founder of Cross Street, the exclusive leasing partner for 310 West. “With its boutique scale, diverse floor plans and amenity offerings, 310 West is designed to give renters a more intimate living experience while keeping them close to everything River North has to offer.”
Designed by Pappageorge Haymes Partners and managed by Cagan Management Group, 310 West offers residents a contemporary and sophisticated new-construction residential experience with a boutique feel. Residences feature quartz countertops, premium cabinetry, stainless steel appliances and in-unit laundry. Community amenities include a rooftop lounge, fitness center, coworking space and multiple outdoor terraces with grilling stations and fire pits. At the heart of the building’s first floor is a publicly accessible lobby coffee bar with adjacent lounge seating, offering residents a welcoming place to start the day, work, meet guests or connect with neighbors.
“310 West reflects our vision for creating a residential community that responds to the character and energy of River North while bringing new in-demand housing and retail to a long-underutilized site,” said Zev Salomon, principal at ZSD Corp. “From the architecture and interiors to the work-from-home amenities and outdoor terraces, every aspect of 310 West has been designed around how today’s residents desire to live.”
The community’s location provides convenient access to River North’s restaurants, nightlife, retail and entertainment venues. 310 West is also within walking distance of the Magnificent Mile, Chicago River, Montgomery Ward Park and the neighborhood’s gallery district. Multiple bus and rail routes, including the nearby CTA Brown and Purple Line stop at Chicago Avenue, provide connections to the Loop and destinations throughout Chicago.
About Cross Street: Cross Street is a full-service residential real estate firm specializing in multifamily leasing, home sales and third-party developer services. Cross Street launched in early 2024, evolving from Peak Realty, which was originally founded in 2019. Today, the firm has offices in Chicago, Denver and Cleveland, with exclusive listings for 12,000-plus rental units across more than 400 properties. As a brand situated at “The Corner of People and Place,” the company brings a relationship-first approach to connecting people with the spaces they call home. Cross Street’s team of more than 40 licensed brokers and leasing agents maintains close relationships with clients ranging from renters and homebuyers to the developers and owners of mid- and high-rise apartment communities. Through high-impact brands, data-driven development and marketing strategies and best-in-class residential services, the firm delivers value through superior property performance.
ZSD Corp: ZSD Corp. was founded, led and built by Chicagoans – for Chicagoans. The company was created with the goal to create architecturally significant and contemporary-designed properties across the city’s neighborhoods. ZSD focuses on building new-construction multifamily housing in Chicagoland. ZSD has completed numerous developments across Chicago and has completed and sold real estate in excess of $375 million in value. In 2020, ZSD built out a construction arm to enhance control over quality, timelines and costs. ZSD is now expanding into larger scale mixed-use multifamily development including 310 W Huron.
About Third Coast Real Estate: Third Coast Real Estate is a forward-thinking multifamily real estate development and investment firm founded on the principles of integrity and transparency. Third Coast places tremendous value on relationships and maintains discipline in its investment and underwriting processes. The team brings an institutional mindset and extensive experience executing complex real estate projects, positioning the firm as a trusted partner in the multifamily sector. Specializing in projects ideally ranging from 50 to 150 units, the firm targets midsize developments that offer attractive risk-adjusted returns in strategic locations.