SCOTTSDALE, AZ - The Multifamily Innovation® Council announced today it will host a free live virtual webinar titled Your Competitors' Leasing Agents Now Have AI. Your Team Has to Be Better. The webinar will be held on Wednesday, August 26, 2026, at 10:00 AM Pacific / 1:00 PM Eastern.
The educational session is designed for multifamily owners, operators, and leaders in operations, marketing, and training who are accountable for occupancy, leasing performance, and the revenue that depends on both. As AI becomes standard across the prospect journey, from instant answers to automated follow-up, the technology itself is no longer a differentiator. The webinar will focus on where leasing performance is actually decided: the live calls, tours, and conversations that turn interest into a signed lease. This live webinar is part of the Council's ongoing education series leading into the 12th Annual Multifamily Innovation® Technology & AI Summit, taking place December 1 to 3, 2026 in Arizona.
The session features guest expert Nick Deveau, CEO and Co-founder of Grotto AI. Nick has spent thousands of hours working hand in hand with multifamily operators to build AI sales enablement that raises leasing agent performance in the moments that matter most. Before Grotto, he spent nearly a decade building AI products for regulated, operations-heavy industries and co-led development of the core technology at EvolutionIQ that drove the company's $730MM acquisition in 2024.
"When every operator is using the same technology, the lease goes to the team that performs better," said Patrick Antrim, Chairman of the Multifamily Innovation® Council. "Operators have spent years investing in tools. The next advantage is people. This session is designed to help operators see where conversion is actually won and lost, and how leadership can raise the performance of the whole team, not just rely on one top performer."
"Your best leasing agents convert dramatically better than the rest of the team because of what they do in the human-to-human moments that decide a lease," said Nick Deveau, CEO and Co-founder of Grotto AI. "For the first time, operators can see those moments, coach them, and bring every agent closer to top-performer level. That is a leadership opportunity, not just a technology one, and it shows up directly in occupancy and NOI."
During the live session, attendees will gain:
- A clear picture of where AI helps in leasing and where it has become table stakes
- Insight into what the highest-converting leasing agents do differently in the moments AI cannot automate
- Practical understanding of how coaching, real-time guidance, and conversation data raise team performance
- A framework for evaluating AI sales coaching through an operations and Fair Housing lens
- Context on how leasing performance connects to occupancy, vacancy loss, and NOI
The webinar is educational in nature and is intended to support informed decision making for multifamily organizations of all sizes.
Attendance for the live virtual event is free, with advance registration required. Participants will also be invited to continue the conversation at the 12th Annual Multifamily Innovation® Technology & AI Summit, where industry leaders will explore deeper themes related to technology, AI, leadership, and long term value creation.
Event Details: Your Competitors' Leasing Agents Now Have AI. Your Team Has to Be Better. Wednesday, August 26, 2026 10:00 AM PST / 1:00 PM EST Live Virtual Event
To register for the free webinar, visit: MultifamilyInnovation.com
About the Multifamily Innovation® Council: The Multifamily Innovation® Council is dedicated to helping multifamily leaders navigate change across investment, operations, leadership, and technology. Through research, education, and live programming, the Council supports clarity, informed decision making, and sustainable value creation across the multifamily industry.
About Grotto AI: Grotto AI provides real-time AI sales coaching purpose-built for multifamily leasing teams. Grotto's products, including tour and call coaching and live call guidance, are designed to elevate human performance in the moments that matter most in the leasing journey and drive measurable improvements to NOI. Grotto is SOC 2 Type II audited, ISO 27701 certified, and built to support Fair Housing compliance. Learn more at grotto.ai