SCOTTSDALE, AZ - The Multifamily Innovation® Council announced today it will host a free live virtual webinar titled The Q1 2026 Multifamily Market Update: Decision Intelligence for a Softer Market and a Leasing Funnel Transformed by AI on Tuesday, June 9, 2026, at 11:30 AM Pacific / 2:30 PM Eastern.
The educational session is designed for multifamily owners, operators, executives, and asset and operations leaders navigating continued market softness and the structural changes AI is bringing to the leasing funnel. As leasing performance, conversion benchmarks, and team structures continue to shift, the webinar will focus on practical decision intelligence rather than headlines. This live webinar is part of the Council's ongoing education series leading into the Multifamily Innovation® Technology & AI Summit, the industry's annual gathering focused on investment performance, innovation, leadership, and operational resilience.
"The market is softer, leasing is more competitive than it has been in years, and AI is reshaping every touchpoint in the funnel," said Patrick Antrim, Chairman of the Multifamily Innovation® Council. "The operators pulling ahead are not reacting to headlines. They are reading the data, structuring their teams around it, and making sharper decisions faster than the field around them. This session is designed to help leaders do exactly that."
The session features Vanessa Anderson, CEO of PropertyTek, ShowMojo, and Tenant Turner, who will share Q1 2026 leasing performance data drawn from one of the largest aggregated multifamily data sets in the industry. Patrick Antrim will lead the conversation alongside Vanessa, translating the data into practical direction operators can apply heading into peak leasing season.
During the 60 minute live session, attendees will gain:
- The Q1 2026 leasing performance numbers and what they signal for the rest of the year
- Conversion benchmarks on speed to first response and follow-up consistency, and the gap separating top performers from the rest
- A practical view of where leasing agents create real value in a funnel that is increasingly automated
- Direction on how to differentiate properties and portfolios when automation is becoming table stakes
The webinar is educational in nature and is intended to support informed decision making for multifamily organizations of all sizes.
Attendance for the live virtual event is free, with advance registration required. Participants will also be invited to continue the conversation at the upcoming Multifamily Innovation® Technology & AI Summit, where industry leaders will explore deeper themes related to investment strategy, innovation, and long term value creation.
Event Details: The Q1 2026 Multifamily Market Update Tuesday, June 9, 2026 11:30 AM PST / 2:30 PM EST Live Virtual Event
To register for the free webinar, visit: council.multifamilyinnovation.com
About the Multifamily Innovation® Council: The Multifamily Innovation® Council is dedicated to helping multifamily leaders navigate change across investment, operations, leadership, and technology. Through research, education, and live programming, the Council supports clarity, informed decision making, and sustainable value creation across the multifamily industry.