NEW YORK, NY - Arqline, the national property management platform from Alfred, has appointed Alexis Murrell as Executive Vice President of Community Marketing and Revenue Strategy, a newly created role focused on aligning marketing with leasing performance, resident experience, and portfolio growth as the company scales toward 100,000 homes under management.
Murrell will oversee marketing and revenue strategy across Arqline’s 50,000-home portfolio, bringing together brand, demand generation, digital performance, and on-site execution under a more centralized operating approach.
She brings more than 15 years of experience across multifamily real estate and proptech, including leadership roles spanning marketing, operations, customer experience, and asset strategy. Most recently, Murrell served as Senior Vice President of Marketing at LeaseLock, where she led brand, demand generation, customer marketing, PR, lifecycle strategy, events, and sales enablement.
Her background spans both operator and proptech environments, with experience supporting portfolios valued at more than $7 billion and partnering closely with operators, investors, and executive teams on leasing performance and operational growth initiatives.
“Marketing and leasing have historically operated in separate lanes,” said Murrell. “The opportunity now is to bring them closer together through better data, stronger operational alignment, and a more consistent resident experience. What stood out to me about Arqline is the combination of operational scale, technology infrastructure, and a resident-focused approach that feels meaningfully different from traditional property management models.”
Murrell’s appointment reflects a broader shift within multifamily toward more operationally integrated marketing models, where centralized data, leasing insights, and portfolio performance are increasingly connected. At Arqline, the role will focus on creating greater consistency across markets while supporting both resident experience and asset performance.
“Alexis understands how marketing, leasing, and operations need to work together to improve portfolio performance,” said Jessica Beck, CEO and Co-Founder of Alfred | Arqline. “She brings both operational knowledge and proptech expertise at a time when multifamily operators are becoming increasingly data- and performance-driven.”
Arqline brings together RKW Residential and A Residential (formerly Quarterra Living) under a unified operating platform designed to connect property operations, centralized services, technology, and performance data through a single management model.
Today, Arqline manages more than 50,000 multifamily and build-to-rent homes across 31 markets, representing approximately $20 billion in asset value. The platform combines decades of operational experience with Alfred’s technology infrastructure, AI-supported workflows, and centralized performance data to improve consistency, visibility, and operational efficiency across portfolios.