BALTIMORE, MD - Continental Realty Corporation (CRC), a national real estate investor and operator active in 15 states with more than $4.2 billion in Assets Under Management (AUM), has named Diana Serati as Vice President, Multifamily Systems. Serati brings nearly 20 years of multifamily property management and operational technologies experience to her new role.
Serati will lead the strategic direction for CRC’s multifamily systems environment and support structure. In this role, she will drive Yardi enhancements, improve workflows and reporting, strengthen training and onboarding, and partner closely with operations and accounting to elevate the day-to-day execution for teams across the portfolio.
“Diana is exactly the kind of leader we look for at CRC, someone who combines deep multifamily systems expertise with an operator’s mindset and a genuine commitment to the people doing the work every day,” said Dana Caudell, CRC’s Executive Vice President, Multifamily Operations. “She has earned a reputation as an innovative, strategic problem solver who communicates clearly and delivers results. As we continue to scale our Multifamily operations, Diana will help us strengthen our systems foundation, enhance the way teams use Yardi, and drive the efficiencies that support consistent execution across the portfolio.”
CRC created the Vice President, Multifamily Systems role to strengthen the operational technology foundation supporting its growing Multifamily portfolio. The position is designed to drive greater consistency and efficiency across CRC’s multifamily operations by aligning systems, data, and workflows, enabling teams to operate at scale and deliver a more seamless experience for residents and onsite teams.
Serati joins CRC from Asset Living in Atlanta, where she most recently served as Senior Director of Systems Support. In that role, she led a team of 18 and oversaw multiple owner-specific Yardi environments supporting a large, national multifamily portfolio. Prior to Asset Living, she held leadership roles at First Communities, where she built and expanded systems support, training, and onboarding capabilities, and she also brings firsthand field experience from on-site and regional operations.
Founded in 1960, Continental Realty Corporation is a vertically integrated, privately held commercial real estate and investment company specializing in the acquisition and operation of retail and multifamily properties. CRC owns and manages a diversified, national portfolio of more than eight million square feet of retail space and over 10,000 apartment homes across 15 states, with a total value of more than $4.2 billion. Guided by a commitment to excellence and long-term value creation, CRC combines market insight, disciplined investment strategies, and a people-first approach to deliver exceptional results for investors, residents, and communities.