NEW YORK, NY - Alfred, the technology-first residential real estate platform that has spent a decade reimagining housing with resident experience at its core, announced a transformative merger between its property management arm, RKW Residential, and Quarterra Living, the multifamily property management business of Quarterra. The combined platform will manage approximately 52,000 residences nationwide, representing over $20 billion of assets, positioning it as one of the largest residential real estate property managers in the United States.
This merger unites three of the most innovative groups in multifamily real estate today: Alfred, with its AI-powered management platform; RKW, known for boutique-style management rooted in exceptional service; and Quarterra, recognized for its institutional quality, operational excellence and national scale.
"For a decade we’ve shown that superior returns and an outstanding resident experience can and should go hand in hand," said Jessica Beck, CEO and co-founder of Alfred, who will lead the combined entity. "This merger creates the scale and capabilities needed to deliver on that promise at the next level. We’re not just growing in size; we’re strengthening our position to build a new operating model for residential real estate - one that meets the evolving needs of today’s owners and residents."
As market dynamics push for lower costs, operators are overwhelmed by fragmented technologies that increase workload without delivering measurable improvements. This new platform solves for that by unifying property operations, resident engagement, and asset performance into a single ecosystem - designed with automation and AI purpose-built for the core fundamentals of property operations, the platform streamlines leasing, maintenance, communications, and financial workflows.
Brad Greiwe, CEO of Quarterra, will join the Board of Directors.
Quarterra’s proven property management leadership team will continue in its roles, ensuring continuity of operations while the companies integrate their platforms and innovate the service offering.
The newly merged company will maintain operations in all current markets while actively exploring strategic opportunities for expansion. Over the next year, the company plans to introduce a refreshed brand and platform advancements. Its proprietary, fully-integrated technology platform, which unifies resident experience and property operations into a single streamlined system, will be rolled out across the entire portfolio.
"Housing— especially rental— should provide more than four walls; it should enable modern living with novel services, support, and community," added Marcela Sapone, the Executive Chair and co-founder of Alfred. "With this merger, we can deliver on that vision at a scale that sets the new industry standard.”
For more information, visit helloalfred.com