NORFOLK, Va.—(April 22, 2009)— ForRent.com, anchor Web site of For Rent Media Solutions™, a division of Dominion Enterprises, launched a new iPhone® and iPod touch® application. The free feature offers many of the same functions found on ForRent.com and brings apartment seekers the convenience of searching for apartments in the palm of their hands.
iPhone and iPod touch users can download the application from the iTunes® Application Store via their phone or the Apple site. Once they reach the site, doing a search for the term "ForRent.com," will take the user directly to the application.
"The ForRent.com application gives apartment seekers the opportunity to view surrounding properties from the map feature, watch an online Community Theater® video of the property, and view floor plans—three elements not found in any other apartment search application," said Brock MacLean, senior vice president of national sales and development, For Rent Media Solutions.
The ForRent.com application lets apartment seekers browse through thousands of apartment listings nationwide. It also allows users to view descriptions, videos, pictures, and floor plans, save their results and contact the property. Consumers can use touchable map pins to click on a pin representing a property and go to the property's page. From the map, apartment seekers can zoom in and out to get a clearer view of the property and its proximity to surrounding apartment communities.
"Businesses understand the marketing power behind having an application on the popular iPhone and iPod touch," notes Terry Slattery, president, For Rent Media Solutions. "Facebook alone has found that each month, 25 million of its users access Facebook.com via a mobile device. That's 4 million a day. Since the April 7 launch of the ForRent.com application, it has been downloaded more than 2,500 times—a testament to the need to have instant access to information."
According to research done by comScore Media Metrics, among an audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily, more than double the size of the audience last year.
About For Rent Media Solutions™
For Rent Media Solutions™ is a division of Dominion Enterprises and a leading resource for property managers and potential renters searching for apartments. For Rent Media Solutions operates For Rent Magazine® and publishes 99 magazines covering more than 190 markets nationwide. For Rent Media Solutions also offers four Web sites. For Rent Media Solutions brings prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.