Multifamily Innovation® Council Welcomes Sandra Barfield's Rich History of Leading Operational Efficiency and Automation

SCOTTSDALE, AZ - The Multifamily Innovation® Council, an executive membership organization dedicated to the intersection of leadership, technology, AI, and innovation within the multifamily industry, proudly announces the admission of Sandra Barfield to its executive level membership. With a rich 36-year track record in multifamily leadership, and her current pivotal role as Senior Vice President of Shared Services and Corporate Marketing at PeakMade Real Estate, Barfield brings a wealth of experience and an intricate understanding of operational efficiencies to the Council.

“Sandra Barfield’s impressive background in multifamily operations and marketing, coupled with her passion for innovation and centralization, aligns seamlessly with our purpose,” states Patrick Antrim, Chairman of the Multifamily Innovation® Council and CEO of Multifamily Leadership. “Her insights into training, sales, and the execution of large-scale projects will be invaluable to our collaborative efforts to drive profitability and create superior experiences within the industry. We are certain that her contributions will enhance our collective knowledge and our capability to navigate the multitude of challenges within the multifamily landscape with confidence and innovation.”

Barfield’s career is marked by a history of substantial impact on training, sales, marketing, and national facilities management, including heading a traveling operations team and participating in risk & compliance, ERG, and operating procedures committees. With her strategic direction, numerous new projects have been successfully launched, not to mention her role in orchestrating the planning and execution of an influential annual leadership conference. These accomplishments, coupled with her role as the executive sponsor of the Innovation and Centralization Committee at PeakMade, spotlight her strong commitment to enhancing operational workflows through smart automation, without compromising the client’s journey.

“As our industry continues to evolve, I am thrilled to join the Multifamily Innovation® Council and look forward to learning more and collaborating with my industry peers about new approaches to our business,” shares Barfield. Her enthusiasm to merge her extensive multifamily knowledge with this forward-thinking community signals the start of an exciting new era in meeting both the current and future needs of the multifamily industry.

The Multifamily Innovation® Council is built on a foundation of innovation that directly benefits business outcomes, enabling a support system that elevates member experience and sustains robust demand for their companies. The organization values results and collaboration, striving to unlock value for leaders in the multifamily business and facilitate profitability within their companies.

Kerry W. Kirby, Chair of Technology Initiatives for the Multifamily Innovation® Council, added, "The Council welcomes Sandra and her expertise in managing diverse teams. Her reputation as an avid innovator will significantly contribute to the Council’s ongoing mission to empower industry executives. With Sandra's addition, the Council fortifies its trajectory towards yielding heightened abilities to manage uncertainty, bolster profitability, and advance competitiveness in the multifamily landscape."

About Multifamily Innovation® Council: The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of Technology, AI, Innovation, and Leadership.The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. For more information, visit


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