Strategic Innovator Heather Williams of Willow Bridge Property Company Brings Expertise to Multifamily Innovation® Council

SCOTTSDALE, AZ - Multifamily Leadership proudly welcomes Heather Williams, Vice President of Strategic Solutions at Willow Bridge Property Company, as the newest member of the Multifamily Innovation® Advisory Council. Heather brings extensive experience and a forward-thinking approach to the council, enhancing the collective expertise of industry leaders shaping the future of multifamily housing.

At Willow Bridge Property Company, formerly known as Lincoln Property Company’s residential division, Heather oversees strategic solutions for over 75,000 units during her 16-year tenure. Her profound industry experience positions her uniquely to contribute invaluable insights to the Council.

Patrick Antrim, Chairman of the Multifamily Innovation® Advisory Council and CEO of Multifamily Leadership, expressed his enthusiasm about the new addition: “Heather Williams is a phenomenal asset to the Multifamily Innovation® Advisory Council. Her deep understanding of strategic solutions and technology implementation in the multifamily sector aligns perfectly with our mission. Heather’s innovative mindset and proven track record in enhancing resident experiences through technology will be invaluable in our continuous effort to advance the industry.”

Heather spearheads the programming aspect of technology across 9 states across the Southeast Region. She directly oversees the Southeast digital strategy, pre-development programming, and technology departments, meticulously crafting successful and measurable platforms for client success.

“I love technology,” Heather shares. “I’m always one of those people that wants to try things and beta test anything I can get my hands on.” Her passion for technology, coupled with a background in education, fuels her dedication to training and implementing cutting-edge solutions.

With a goal to bridge the gap between operations and marketing, Heather aims to explore innovative approaches to deploying technology that resonate across different generations, contributing to a more integrated living experience.

“Our industry is evolving at a rapid pace, the current market is redefining the need to focus on maximizing efficiency and navigating changing regulations being enacted across the country,” stated Kerry W. Kirby, Chair of Technology Initiatives for the Multifamily Innovation Advisory Council. “It is critical for industry leaders to collaborate, exchange ideas, and rethink operating models together. The council provides that structured platform, which is designed to transform, innovate, and set the stage for future success. Heather will be a valuable addition to our members, we are excited to have her join our prestigious group of thought-leaders.”

Heather emphasizes, “Innovation and technology are the architects of a better life. At Willow Bridge, we leverage these tools not just to stay ahead, but to sculpt an elevated resident experience, where every advancement contributes to a richer, more connected community.”

Council members benefit from Heather’s expertise, gaining insights into deploying technology effectively while bridging operational and marketing strategies. Her insights and dedication to improving the resident experience will undoubtedly elevate the industry’s standards.

About Multifamily Innovation® Council: The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. Through representation, inspiration, and support, the council fosters innovation, collaboration, and advancement within the multifamily sector. For more information, visit www.MultifamilyInnovation.com

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