Heyday Reinvents the Rental Experience With Opening of Pre-Leasing for Its First Wisconsin Build-To-Rent Community in Sun Prairie

ARLINGTON HEIGHTS, IL - Heyday has launched pre-leasing of its first Wisconsin build-to-rent community featuring single-story single-family attached (SFA) rental homes in Sun Prairie.  With expected deliveries beginning late spring/early summer, Heyday Sun Prairie is designed to offer residents all the benefits of single-family style living without the hassle of home ownership.  The first of multiple Wisconsin communities on the horizon, Heyday Sun Prairie boasts a superior lifestyle in a 41-acre, pet-friendly community featuring abundant, activated open spaces and walking paths.

Developed by seasoned industry professionals, co-founders and principals Ryan Swingruber and C. Joshua Wohlreich, Heyday Sun Prairie is conveniently located at the intersection of Egre Road and N. Bird Street in Sun Prairie, a short distance from a popular dining and retail corridor and 20 minutes from downtown Madison.

“We recognized that the two fastest-growing renter populations, millennials and baby-boomers, needed a novel housing product tailored to meet their needs,” says Swingruber.  “We’re providing suburban residents and those looking to move to the suburbs with a single-family rental solution that addresses their desires for transitioning out of home ownership or looking to take a step in that direction.”

Reinventing the rental experience, the Heyday Sun Prairie community includes 170 well-crafted single-level SFA homes featuring a mix of floorplans, ranging from one-bedroom/one-bath to three-bedroom/two-bath layouts.  Each home features designer finishes, ample storage, private patios and covered porches, and an industry first -- high speed EV charging outlets installed in every attached, private garage.  The “Heyday Hub,” a multipurpose room directly off the garage, offers a place for coats and shoes, storage, side-by-side laundry with space to fold, and a private area with a built-in desk.  All homes have private addresses and entrances, and access to the community’s five-acre park and other meaningful outdoor spaces.

Pre-leasing at Heyday Sun Prairie is underway for late spring/early summer 2023 occupancy, overseen by Daniel Management Group property management. Floor plans, virtual tours and leasing applications are available at www.heydaysp.com

“Every Heyday community will be designed to create a true sense of community that you can’t find in a traditional apartment complex,” says Wohlreich.  “We provide all of the conveniences of single family living and truly encourage our residents to live like they own the place.”

Heyday has additional projects planned in Wisconsin, including Heyday Oak Creek located in Oak Creek Wisconsin, which will feature 130 SFA rental homes available late 2024, with many more communities in the works.

ABOUT HEYDAY: Ryan Swingruber and C. Joshua Wohlreich met nearly a decade ago and together led the development efforts for 2,500 class-A multifamily units representing $650M in ground up development across the United States.  Noticing a void in the Midwest marketplace, Wohlreich and Swingruber established Heyday in 2020, with a mission to develop class A SFA rental communities.  Future Wisconsin projects include Heyday Oak Creek (130 single-family attached rental homes-2024) and multiple developments are on the horizon.  Corporate offices are located at 3400 W. Stonegate Blvd, Ste. 25-00, Arlington Heights, IL  60005. Visit www.heydayco.com for more information.

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