ATLANTA, GA - 40 West 12th, the exclusive condominium offering residential design and services that elevate Atlanta to new heights, has opened to its first residents and prospective purchasers. Co- developed by Selig Development, a division of Selig Enterprises, one of Atlanta’s oldest and largest privately held real estate companies, and Rockefeller Group, the storied national development firm founded in 1928 to develop Rockefeller Center in New York City, 40 West 12th offers 64 residences and a highly amenitized, urban lifestyle in Atlanta’s most exciting neighborhood. The building is a central component of Midtown Atlanta’s new mixed-use development, 1105 West Peachtree, that includes the new Epicurean Atlanta hotel, which also services the residences, a soaring Class A office skyscraper anchored by Google, and exciting new retail that will further enhance this prominent location. With the first residential closings now underway and construction substantially complete, buyers can now fully experience 40 West 12th's expansive two- to four-bedroom layouts, upscale finishes, enviable indoor and outdoor amenities, and panoramic city views.
The opening of 40 West 12th also marks the reveal of the first model residence, a three-bedroom home with a den designed by Michael Morris of M. Crisler Designs. Future buyers are now able to tour the finished residence, as well as the building’s many amenity spaces, including a sky-high, all-season pool and a resident-exclusive indoor-outdoor lounge. Current pricing at 40 West 12th ranges from $1.1 million to $2.6 million and above, with Engel & Völkers Atlanta leading the sales efforts.
“With many major technology companies expanding into Midtown, including Google’s lease at our 1105 West Peachtree office tower, we know there is demand for a condominium offering that elevates the standard for Midtown,” said Steve Baile, the Chief Development and Operating Officer at Selig Development. “We set out to develop a residential tower that responds to this demand in the market and further cements Midtown’s status as a technology hub. 40 West 12th is the first new construction project in 10 years to offer features such as oversized residences, expansive terraces, elegant finishes, and five-star amenities and services in Midtown. Its development is truly transformative for the market. We’re excited to debut the property this October and welcome its first residents home.”
“We are excited to partner with Selig Development to create the most desirable new address in Midtown,” said John Petricola, Senior Managing Director at Rockefeller Group. “There is enormous potential in Midtown and we wanted to deliver a building that attracts buyers who previously may have only considered a sprawling single- family home. We’re proud to finally showcase what we’ve accomplished at 40 West 12th. This sought-after condominium tower is bringing the most discerning buyers to Midtown Atlanta.”
Situated in the heart of the neighborhood, 40 West 12th is designed inside and out by Rule Joy Trammell + Rubio (RJTR), a top Atlanta-based architecture firm. RJTR created expressed tectonic architecture throughout the three- tower development, and added a sense of character with a unique glass and concrete facade.
Inside of 40 West 12th, RJTR designed the residences to elevate urban living with high-contrast accents, sleek lines and organic materials. The kitchens feature Hans Grohe fixtures, Wolf and Sub-Zero appliances, white quartz countertops and custom cabinetry in three unique finish schemes. The bathrooms are outfitted with Kohler and Victoria + Albert tubs and sinks, and Porcelanosa hardwood flooring spans the homes. The 2,352-square-foot model residence builds on a modern aesthetic with pops of color, statement light fixtures, abstract artwork and indoor greenery. All of these touches complement the finishes and showcase the home’s generous floor plan. Residences at 40 West 12th are distinguished by their impressive ceiling heights ranging from 12 to 14 feet tall; floor-to-ceiling windows offering stunning views of the Midtown cityscape and beyond; and dual-sided fireplaces opening to expansive balconies.
“It’s rare to see a residential development in Midtown Atlanta that could rival a five-star hotel,” said Christa Huffstickler, Founder & CEO, Engel & Völkers Atlanta. “The developers spared no expense to establish 40 West 12th as the most luxurious condominium in the area, and their vision has resonated exceedingly well in the community. Sales have been going strong since we launched and are bolstered by the migration of people from places like New York City, San Francisco, and Los Angeles, to Atlanta. With more technology companies and executives planting down roots, we anticipate that we’re only at the beginning of this boom. 40 West 12th, with its collection of first-class amenities and services, is well positioned to lead sales in this market.”
Designed with placemaking in mind, the amenity spaces at 40 West 12th are central to the residential experience. The lobby provides a warm welcome with dark, rich finishes, and luxurious silk-clad walls and cove-lit stone. Texture was used to capture guests’ attention at the concierge desk, which features a focal herringbone wall backdrop composed of individual wooden slats. The lobby-lounge features lush furnishings, a custom chandelier of gold and silver teardrops, and a feature wall that conceals the mailroom.
The amenity level on the ninth floor where all three buildings connect was designed by RJTR to reflect the human experience of the street and communal green space. Dubbed the “Sky Terrace,” the outdoor deck includes enviable views of the Atlanta skyline, a shared event lawn, a hotel pool and bar, as well as private, resident-only grilling stations and lounge areas. The space is a central gathering point for residents, office workers and hotel guests, and will be programmed with a host of events and activities year-round.
Adjacent to the Sky Terrace is an indoor-outdoor, resort-style residents lounge. This space features floor-to-ceiling glass, an operable awning bar window, grand ceilings and an impressive TV wall. The design epitomizes luxury with black-veined stone and gold. Residents will also have a private state-of-the-art fitness center with a yoga studio, and a private all-season pool with retractable glass walls that lift to reveal spacious and scenic terraces.
Services at 40 West 12th include 24-hour concierge, in-home food delivery, in-home personal chef and housekeeping, as well as access to Epicurean hotel services from catering and poolside concierge, to priority reservations and travel assistance.
Beyond 1105 West Peachtree, residents at 40 West 12th are treated to an expanse of local offerings, including Whole Foods’ Midtown flagship on 14th Street and many of Atlanta’s most prominent restaurant and entertainment options. Close to the Arts Center and Midtown MARTA stations and featuring a 90-walk score, 40 West 12th offers a range of commuting options. The condo tower is near the Georgia Tech campus, as well as Midtown’s thriving cultural scene, with highlights including the High Museum of Art and the Woodruff Arts Center. The future Midtown Art Walk being developed by Midtown Alliance is also at the tower’s doorstep.
About Selig Development: The same team that redefined midtown with its renowned residential development of 1010 Midtown and 1065 Midtown is pleased to announce 40 West 12th, the next generation of Midtown living. This family-owned and operated real estate company that has a portfolio of more than 15 million square feet of retail, industrial, mixed- use and office properties throughout the Southeast, is now elated to deliver you a living experience that far surpasses local precedent. Selig has called Atlanta home for more than a century. The company mission is to create well-conceived, quality developments in prime locations,with a long-term commitment to ensure stability. Working hand in hand with the community, Selig has helped shape Midtown into the vibrant neighborhood it is today. Selig continuously works to deliver communities that elevate the lifestyle of Midtown dwellers beyond their expectation.
About Rockefeller Group: Rockefeller Group is one of the most highly experienced and broadly diversified U.S. real estate developers, owners and operators. Based in New York, the company maintains an ownership interest in approximately six million square feet of world-class office space developed in the modern expansion of Rockefeller Center, and operates six U.S. development offices in major U.S. markets, including Atlanta. For nearly a century, the company has been devoted to exceptional quality in the built environment, with its work spanning office, multifamily, industrial and mixed-use properties for its own portfolio and with trusted co-development and global financial partners.