Morgan Expands Texas Presence With Groundbreaking of 336-Unit Caroline at Georgetown Apartment Community in Austin

HOUSTON, TX - MORGAN, a Houston-based leader in multifamily development, construction, acquisitions and property management, today announced that it plans to break ground on a new luxury multifamily community in the Austin area called Caroline at Georgetown. The 336-unit, three-story development consists of 16 buildings and best-in-class amenities, including a pool, dog park, clubhouse, courtyard and fitness center.

Caroline at Georgetown’s design blends a contemporary Hill Country aesthetic with modern farmhouse features using Austin limestone and other materials from nearby quarries that look and feel local and natural. Houston-based architecture firm W Partnership Inc. designed Caroline at Georgetown.

 “MORGAN opened a regional office in Austin last year to oversee and expand our Texas presence," said Jason Hauck, Central Region Development Partner. "Caroline at Georgetown is our third luxury multifamily community in Austin with more on the horizon. MORGAN prides itself on the quality of our construction, our premium finishes, and exceptional resident experience. We try to deliver an elevated product at an affordable price."

Caroline at Georgetown is part of a fast-growing area, with adjacent projects on all four sides. Various neighborhood amenities are nearby, including Georgetown’s historic downtown center and restaurants, an HEB grocery store, the Round Rock Premium Outlets and IKEA.  In addition, numerous corporate headquarters have relocated to the North Austin suburbs. Hauck expects the Caroline at Georgetown to attract young professionals who work at these locations, as well as renters looking for more space.

According to ApartmentData.com, the multifamily market in the Austin area has bounced back faster than any other major metro in Texas. “We’ve seen an incredible surge in demand in the multifamily market over the past three months as people return to the office and place more value on location and proximity to community amenities,” Hauck said. “The population surrounding Caroline at Georgetown is well-educated and has strong household incomes. New jobs on the north side are continuing to pull people north."

About MORGAN: Morgan Group (“MORGAN”) is a vertically integrated, third generation family business that invests in multifamily housing through development and acquisitions in high growth US markets. In its history, MORGAN has built or acquired over $3 billion of multifamily assets, consisting of over 20,000 units. Currently, the company's owned and managed portfolio consists of more than 10,000 units across Texas, California, Arizona, Colorado and Florida. MORGAN has been headquartered in Houston since 1959 and currently has regional offices in Austin, Denver and Miami. 

In 2019, the Houston Chronicle ranked MORGAN the #1 medium sized company to work for and in the top five for 2020. In addition, MORGAN received the "Most Appreciated Award" of all Houston companies in 2020. On the national level, MORGAN placed in the Fortune 100 for 2020 and has been nationally certified as a "Great Place to Work" for two consecutive years. MORGAN has fostered valuable relationships and strategic partnerships throughout its 60-year history and attributes much of its success to its family values and entrepreneurial, team-oriented culture. For more information about MORGAN, visit www.morgangroup.com

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