BETHESDA, MD - Lina Storm recently joined Berkeley Point Capital LLC as its Director, National Head of Marketing. She will have an office in the firm’s Boston location and will be responsible for developing and managing the firm’s overall strategic marketing program.
Lina previously served as Director of Marketing Operations for John Hancock/Manulife, Boston, MA where she was responsible for developing marketing plans and directing marketing operations, as well as leading the marketing team in conceptualization, development and packaging of industry-leading and award-winning marketing resources. Prior to this role she worked in marketing consultation and management roles at MetLife Investors Wealth Advisory Group and Manulife Financial. Lina also served as Strategy Director at Harvard Medical Institutions and as Marketing Director for Allmerica Financial/Hanover Insurance Group.
Lina earned a BA from Trinity College and an MBA from Rensselaer Polytechnic Institute.
“Lina brings to Berkeley Point extensive experience in the development and execution of marketing business strategy in the financial services industry. We are pleased to add such an accomplished marketing professional to our management team” said Jim McDevitt, President of Berkeley Point Capital LLC. “Lina’s depth of experience in the design and management of marketing platforms and operations adds a unique and needed skill set to the firm as we embark on our plan for growth, diversification, and brand awareness under new ownership.”