NEW YORK, NY – Landsea Homes, a California-based, publicly traded homebuilding company, along with DNA Development, a privately held, vertically integrated real estate investment and development company, today announced that sales are underway at FÖRENA, a Scandinavia-inspired condominium that is redefining the northeast corner of Sixth Avenue and 14th Street. Designed inside and out by Morris Adjmi Architects, the boutique residence is an island of calm at the center of Downtown’s most vibrant neighborhoods, introducing 50 serene homes paired with curated amenities optimized for modern living.
“We are excited to introduce this truly one-of-a-kind property and unveil the inspired architecture that is dramatically transforming the corner of Sixth Avenue and 14th Street into the new gateway to Downtown,” said Jed Lowry, Division Vice President at Landsea Homes, developer of FÖRENA along with DNA Development. “FÖRENA brings a new lifestyle perspective to Manhattan, where every home is both a quiet sanctuary and an invitation to live at the center of it all.”
Named for the Swedish word for “unite,” the 12-story building introduces a collection of one- to three-bedroom homes inspired by its unique location at the crossroads of four iconic neighborhoods: The Village, Chelsea, Union Square and Flatiron. With architecture and interiors by renowned architect Morris Adjmi, FÖRENA radiates a powerful presence with a soothing grey brick façade, chamfered custom metal framed window surrounds, and layers of cascading terraces that culminate in a striking crown. This authentic and contextual architecture gives way to a serene lobby, providing an instant respite from the streetscape and a transition from the outside world into the thoughtfully designed airy and soothing homes above.
“FÖRENA is a once-in-a-lifetime opportunity for buyers who crave that incredible Downtown energy but also desire a laid-back and peaceful lifestyle in an exquisite home,” said Fredrik Eklund of the Eklund|Gomes Team, which exclusively handles sales and marketing for the project along with Douglas Elliman Development Marketing. “Rarely does a new condominium align so perfectly with what buyers want and need in home. FÖRENA is the real deal.”
The residences at FÖRENA evoke a Scandinavian sensibility, with a restrained and soothing palette that is both elegant and refined, and with materials that are luxurious yet welcoming. Homes feature fluid layouts with graceful proportions that adapt to any lifestyle, with ceiling heights ranging up to 13 feet, and oversized windows that flood each residence with sunlight, while many residences also offer a spacious private terrace for al fresco dining and open-air relaxation. Bespoke, open-style kitchens create the heart of each home, featuring a complete Miele appliance package, Calacatta Regina marble slab countertops and backsplashes, and lacquered Italian cabinetry hand finished by artisans outside of Venice. Tranquil, light-filled bathrooms boast Calacatta Regina and Montagna D’Argento marble and a custom-designed oak vanity with brushed nickel fixtures and oil rubbed bronze accents.
“FÖRENA embodies what we always strive to achieve at Morris Adjmi Architects, which is to contribute something authentic to the fabric of a neighborhood, but with this project there was an opportunity to take that even further – to create something more dimensional, rhythmic and respectful,” said Morris Adjmi, founder of Morris Adjmi Architects. “I am thrilled to unveil this new condominium that is designed to enrich and enhance both the neighborhood and the quality of life for everyone who lives in it.”
A well-curated selection of amenities rounds out the lifestyle of FÖRENA, providing residents with intimate spaces for relaxation, entertainment and wellness. This robust package includes a light-filled modern fitness center outfitted with Technogym equipment, a residents’ lounge and kitchen equipped with secured private aperitif lockers, and refreshing outdoor amenities, including a lush Zen Garden and an expansive landscaped rooftop escape replete with outdoor dining facilities, including a kitchen and a gas grill. The building also offers a bike room and extra storage is available for purchase.
The dynamic location that inspired the design for FÖRENA affords residents endless opportunities to explore, dine, shop and experience the best of New York City culture. FÖRENA is also mere moments from the iconic green spaces at nearby Union Square Park, Washington Square Park and Madison Square Park, while extensive public transportation options lead to anywhere in the city.
Sales and marketing for FÖRENA is exclusively being handled by Douglas Elliman Development Marketing and the Eklund|Gomes Team. Pricing begins at $1.3M, with building completion expected in 2021. For more information, please visit www.forenanyc.com
About Landsea Homes Corporation: Landsea Homes Corporation (Nasdaq: LSEA) is a publicly traded residential homebuilder based in Newport Beach, CA that designs and builds best-in-class homes and sustainable master-planned communities in some of the nation’s most desirable markets. The company has developed homes and communities in New York, Boston, New Jersey, Arizona, Florida, Texas and throughout California in Silicon Valley, Los Angeles and Orange County.
An award-winning homebuilder that builds suburban, single-family detached and attached homes, mid-and high-rise properties, and master-planned communities, Landsea Homes is known for creating inspired places that reflect modern living and provides homebuyers the opportunity to “Live in Your Element.” Our homes allow people to live where they want to live, how they want to live – in a home created especially for them.
Led by a veteran team of industry professionals who boast years of worldwide experience and deep local expertise, Landsea Homes is committed to positively enhancing the lives of our homebuyers, employees and stakeholders by creating an unparalleled lifestyle experience that is unmatched.
For more information on Landsea Homes, visit: www.landseahomes.com
About DNA Development: DNA Development is a privately held, vertically integrated real estate investment and development company led by partners David Berger and Alexander Sachs. The company focuses on creating exceptional ground-up developments, value-add repositioning opportunities and adaptive re-use conversions with a focus on creating functional and livable spaces that are impeccably designed.
DNA seeks to acquire and develop mixed-use residential, retail, boutique office and hospitality development opportunities. The principals are deeply involved in all aspects of the company's projects on a daily basis and each has over 18 years of real estate experience in residential and hospitality development, design, marketing, construction, project management, capital markets and investment management.
For more information on DNA Development, visit: www.dnadevelopment.com
About Douglas Elliman Development Marketing: Douglas Elliman Development Marketing, a branch of Douglas Elliman real estate, ranks amongst New York City’s largest and most prominent sales and marketing firms. Drawing from decades of experience, the Elliman team offers a complete suite of real estate services, market-specific knowledge, and comprehensive in-house research. Through a strategic international partnership with Knight Frank Residential, the world’s largest privately-owned property consultancy, Elliman also markets its properties to global audiences in 43 countries.
About The Eklund|Gomes Team: Celebrity and luxury driven, The Eklund|Gomes Team is a staple of New York, California and Florida Real Estate. Founded by John Gomes and Fredrik Eklund, star of Bravo’s Emmy Nominated Million Dollar Listing New York and Million Dollar Listing Los Angeles, the Team has sold over $15 Billion of residential real estate over the last decade. They have successfully sold 65+ new developments across the country setting countless record sales. In 2020, for the second year in a row, The Eklund|Gomes Team did over $2 Billion in total real estate transactions and closed over 700 deals, achieving higher average prices than ever before. With agents in eight major U.S. cities and plans for further expansion early in 2021, there is no real estate team with more reach, exposure or influence.