NEW YORK, NY - 300 West, South Harlem’s brand-new luxury condominium offering a collection of elegant and meticulously designed residences as well as the neighborhood’s most robust club-style amenities package that caters to residents of all ages, has officially commenced sales today. Located within one of Upper Manhattan’s most exciting enclaves at 300 West 122nd Street, on the corner of West 122nd Street and Frederick Douglass Boulevard, the 15-story development brings Downtown chic, quality craftsmanship and elevated architectural design to one of New York’s most vibrant and historical uptown destinations. Developed by Bespoke Living, a division of Happy Living Development, the highly anticipated building recently topped out and is set to commence closings in less than twelve months.
“We are excited to unveil 300 West in a thriving area that rarely sees new development of this size and scale,” says Rachel Medalie, Principal at Happy Living Development and Sales Director for DE. “Bringing together a team of well-known collaborators to create a timeless modern product that honors its surroundings while offering a truly exceptional lifestyle and value, 300 West is unlike anything available on the market in South Harlem.”
Spanning a prime corner block and commanding a stately streetside presence, 300 West has been designed to reflect the traditional architecture of Harlem with a contemporary twist. With a façade design by the acclaimed New York-based firm Issac & Stern Architects, best-known for their wide portfolio of residential, commercial and cultural commissions, 300 West’s exterior is comprised of limestone piers and hand-selected elongated bricks that mark an important nod to the past and a reference to the historic, surrounding urban fabric. Undulating in a step-like fashion as the building scales upward towards the sky, oversized windows that allow an abundance of natural light set with metal mullions ultimately transform to sweeping arches at the penthouse level.
Upon entering, 300 West’s captivating architecture is complemented with interior design by lauded designer, Paris Forino, who has exquisitely crafted the stunning residences and shared spaces. Utilizing a richly layered palette of materials and finishes hand-selected by Forino, 300 West, which is the firm’s first project in Harlem, boasts two alluring lobbies to welcome residents and their guests home that is appointed with custom-designed marble floors and furnishings.
Evoking a level of fine bespoke detailing and custom finishes throughout, 300 West’s 170 residences, comprised of a mix of studios-to-four bedrooms, will feature a perfect balance of beauty, form and function. Lined with custom white oak herringbone floors, the spacious and airy layouts will offer an abundance of natural light through oversized large windows, filling residences with warmth and elegance. Each graciously proportioned kitchen features custom white oak cabinetry, Carrara marble countertops and backsplashes, and a premium appliance package including a Sub-Zero refrigerator, freezer and integrated ice maker, Wolf oven and gas range, and Cove dishwasher. Within the master bathrooms, white oak vanities with integrated double-sinks with chrome fixtures will be present, along with Honed marble countertops, Calacatta Eve walls, and custom Bianco Real mosaic floors. A chrome rain showerhead with thermostatic controls and a hand shower will offer everyone a spa-like experience in-home. Additionally, select units will have private terraces with scenic views of South Harlem, the surrounding neighborhood and midtown Manhattan’s famed skyline, as well as 10-foot ceilings and walk-in closets and Summit wine fridges.
A generous amenities selection spread across multiple floors will be available to future residents at 300 West, offering thoughtfully programmed spaces for sports and fitness, swim and spa, leisure and social, creative and children’s activities. These elegant offerings comprise of a 24-hour attended lobby, residents’ lounge with open kitchen and intimate landscaped courtyard, working library with multiple seating areas where you can read or work from home, and a beautifully-landscaped 3,000 square foot rooftop terrace, equipped with an outdoor kitchen and grills – perfect for a BBQ or quiet respite from the hustle and bustle below with eye-popping views of the city. A comprehensive health and wellness club is also available and boasts a state-of-the-art fitness center with Technogym strength and cardio equipment, a stretching studio, sauna and pool with changing rooms. Residents can swim laps and are also welcome to lounge poolside on a reclining chaise lounge soaked in natural light pouring through a cleverly designed skylight above. Children can ignite curiosity, self-expression and play for young minds with activity areas ideal for crafting, reading and coloring, while a custom-built stage is the perfect setting to host your own Broadway play or puppet-show performance. In addition to the children’s room, teens and tweens will have a place to hang out and call their own within the game room, which is stocked with a giant game of wall Scrabble, a table arcade, cornhole, media console and lounging area to kick back and relax with friends. A secure package room and bike room are also present, as well as private storage and valet parking for an additional cost.
“300 West brings a beautiful and contextually-inspired building with all of today’s modern conveniences to one of the city’s most historic and eclectic neighborhoods,” said Karen Mansour, Executive Vice President at Douglas Elliman Development Marketing, the exclusive sales and marketing firm for 300 West. “Attainably priced and boasting high-end design inside and out with an unparalleled amenity offering, 300 West is within close proximity to some of the world’s finest academic institutions, green spaces, transportation hubs and a vast array of fine dining and nightlife options that make South Harlem a sought-after residential destination.”
300 West’s surrounding neighborhood has evolved into an international destination to live, work and play with its enchanting tree lined streets, abundant greenspaces, hotbed of luxury residential buildings, collection of national retailers and local boutiques, world-famous medical, cultural and educational institutions and diverse food and nightlife scene. Artisanal coffee shops and bakeries are a staple in the area such as popular Levain Bakery, known for their dangerously delectable six-ounce chocolate chip cookies, and nearby Double Dutch Espresso, PROOF Coffee, and Lee Lee’s Baked Goods, which offer craft beverages and delightful pastries to patrons. The diverse array of cuisines and fine dining options here are endless with celebrity chef Marcus Samuelsson’s Red Rooster, and iconic soul food restaurants like Sylvia’s, Melba’s, and BLVD Bistro, as well as Vinatería and La Diagonal, one of the few Agaveria’s in the city offering elevated Mexican plates nightly, and Sushi Inoue, the first Michelin star restaurant in Harlem. A Whole Foods is also present at 125th Street and Lenox, and located at the base of 300 West with immediate access from your front door downstairs, a sizeable gourmet market and grocer will anchor the building and be announced soon.
Deep-rooted in literary, musical and visual arts history, Harlem is the birthplace of American Jazz music, home to groundbreaking venues such as the Apollo Theater and annual festivals like the Harlem Arts Festival and the Museum Mile Festival. Often referred to as “The Academic Acropolis,” prestigious academic institutions including Columbia University and Barnard College are present. For those craving a proximity to nature, Central Park and Morningside Park are nearby. Just a ten minute subway ride to Midtown Manhattan, the A, C, B and D lines allow for an easy, one-stop commute, with the express trains located just two blocks away.
With closings at 300 West anticipated for the end of 2020, starting pricing for the residences begins at $499,000. The on-site sales gallery can be found on the ground floor of 300 West 122nd Street, off the 121st Street entrance. For more information or to schedule an appointment, please contact the sales gallery at sales@300west.com
About Bespoke Living: Bespoke Living, an affiliate of Happy Living Development is a privately owned real estate development company based in Brooklyn, New York. With over 600,000 square feet in residential and commercial development experience, the firm has maintained its commitment to best-in-class practices over the past decade. Spanning ground-up to adaptive reuse projects, the dynamic team of development professionals leverages their expertise, a multitude set of skillsets and a rigorous approach to detail to provide a superior product to the marketplace.
About Douglas Elliman Development Marketing: Douglas Elliman Development Marketing, a branch of Douglas Elliman real estate, ranks amongst New York City’s largest and most prominent sales and marketing firms with over 100 in-house development professionals and an over $87 billion global new development portfolio. Drawing from decades of experience the Elliman team offers a complete suite of real estate services, market-specific knowledge, and comprehensive in-house research. Through a strategic international partnership with Knight Frank residential, the world’s largest privately-owned property consultancy, the company also markets its properties to global audiences in 60 countries.