SAN FRANCISCO, CA - TurnSocial, a provider of social toolbars for apartment websites, is introducing the TurnSocial Leads Bar – a simple, one-click lead-capture tool. Appearing on every page on a property’s website, this sign-up form converts apartment website visitors into leads, and enables apartment marketers to understand potential renters’ likes, interests, current living situations and more. The TurnSocial Leads Bar was created in response to heavy demand from property managers seeking to “close the engagement loop” on apartment websites.
“Apartment companies invest a significant amount of resources to drive traffic to their website,” explained Mike Whaling, co-founder of TurnSocial. “Traffic itself isn’t enough though. The TurnSocial Leads Bar equips the industry with a simple way to take this traffic and turn it into new renters.”
The TurnSocial Leads Bar creates a customizable call-to-action at the top of every page of an apartment website, allowing visitors to request to be contacted via email or using Facebook Connect. Then, each lead is delivered directly to the property manager’s email inbox. (TurnSocial plans to quickly integrate with many of the industry’s most popular lead management tools.) In addition to contact information, TurnSocial shares basic information about the individual, including what page they were viewing when they connected with the property and which site referred them.
“One of the biggest challenges apartment marketers face is being able to tie each specific lead back to its source,” said Matt Hendrick, founder of TurnSocial. “The TurnSocial Leads Bar solves that challenge. In addition to telling you where they came from, we also provide insight into their likes, interests, current living situation, and more. This is truly a first of its kind for the multifamily industry.”
The company’s flagship product, the TurnSocial bar, is already used on more than 7,000 websites, including 3,000 apartment sites. It’s seen by many apartment marketing executives as the go-to product for integrating social media functionality and local content into their property pages.
"Lincoln Property Company is always looking for new and innovative ways to boost our social media efforts”, said Sheri Sandefur, National Marketing Manager for Lincoln Property Company. “We were excited to discover TurnSocial, as it was a new and interesting way to engage prospects by integrating our social content directly onto our individual community websites. We're even more excited about the opportunities of converting those engaged prospects to actual leads and referrals with the new Leads Bar."
About TurnSocial
TurnSocial is a provider of social products which increase conversions and raise engagement on every page of your website. The company’s flagship product, the TurnSocial bar, has been used by over 7,000 websites in 20 countries worldwide, and is seen by nearly 8 million unique visitors monthly. TurnSocial integrates with more than 15 social networks and review sites, including Facebook, Twitter, Yelp, SatisFacts and more. TurnSocial is a privately held company based in San Francisco, CA. To learn more, visit TurnSocial.com or email matt@turnsocial.com.