PHILADELPHIA, PA - Resident Places is pleased to announce the launching of ResidentPlaces.com into the Philadelphia Marketplace. Resident Places is a zero cost, high value amenity to multifamily housing industry. Now Philadelphia property managers can leverage the explosion of online coupons to enhance resident satisfaction without adding top line costs or increased workload on leasing staffs. Resident Places is a zero cost amenity where residents receive valuable money saving offers from local businesses through a co-branded portal.
These neighborhood deals are made available without any sales activity by leasing staffs or IT teams. Every coupon printed through the co-branded portal will include the name of the property, which expands the reach and audience of the community’s brand. Best of all, the cost of this program is covered by local advertisers. No recurring charges, no software upgrade charges, no per user charges.
For business owners, our unique offering gives access into a typically difficult advertising market – multifamily communities, with a low cost, high tech solution. Business owners can be sure that their marketing dollars are focused on potential customers who are immediately proximate to their location. Resident Places President and Co-Founder, TJ Goulet, stated, “We are very excited to bring a high value, no cost amenity to the multifamily industry. Coupons offer a great benefit to residents and Residentplaces.com will give leasing offices a tool to connect with local businesses.” Exec VP & Co-founder Rob Remus added, “Resident Places is a perfect offering, adding real value to the rental experience for residents and by creating a bond between leasing offices and local businesses. It is the Spunkmeyer cookies of digital amenities.”
Consumer Coupon Facts
People use coupons - $3.7 Billion worth were redeemed in 2010, 74% of coupon users search multiple coupon sources each week and one in four consumers made a special trip to a store just because they have a coupon in 2010.
Matches target demographic - 76% of households that are enthusiastic about coupon usage have annual incomes in excess of $35,000.
Digital Coupon use is exploding - 47% of Internet users will redeem a digital coupon in 2011, digital coupon redemption rose 268% in 2009 alone.
Sources: NCH Marketing, Inc. Nielsen, Homescan and Premove.com
About Resident Places
Co-Founder and President TJ Goulet, has been a leader in sales and marketing for almost 30 years. His background includes both entrepreneurial endeavors as well as nationally recognized achievements with a Fortune 500 Company. He entered the local search and coupon industry in 2005, when he launched his first directory and coupon portal. In less than two years, he successfully added 2,500 paid advertisers distributing over 8,000 coupons monthly in the Western Philadelphia Suburbs. Rob Remus, Executive Vice-President, has over 20 years executive experience in the multifamily industry as both an owner and a manager. Rob also Co-founded Apartment Solutions and was National Account Manager for industry newsletter provider Illustratus. The third founder, Michael Fortinberry has 18 years in multifamily technology. In 2007 while at AIMCO, then the largest owner of apartments in the U.S., Michael was named one of the top 5 executives under 40 in the multifamily industry. After tenure as President of one of RealPage’s operating divisions, Michael has helped launch several new multifamily technology companies ranging from e-Procurement to environmental services. For more information, visit www.ResidentPlaces.com