Source: Polaris Pacific / #Apartments #Multifamily
WALNUT CREEK, CA - Leading West Coast sales, leasing and marketing company Polaris Pacific announced that 50 of the 100 residences at The Arroyo, a premier residential community less than four blocks from downtown Walnut Creek, have been leased since opening to the public on June 25. Polaris Pacific worked with the developer, Hall Equities Group, and new ownership, Northwestern Mutual, to develop a comprehensive brand strategy for The Arroyo in Walnut Creek that would position the stunning new community at the forefront of modern luxury rental residential options in the East Bay.
"We've experienced tremendous interest from the public so far, which is a clear indication that Walnut Creek and the East Bay in general continue to be a desired location by renters squeezed out of the San Francisco and surrounding Silicon Valley markets," said Lorin Horosz, Vice President, Marketing at Polaris Pacific. "We are thrilled to be involved with this highly sought after development and anticipate that The Arroyo will be fully leased up this summer."
The integrated marketing campaign developed by Polaris Pacific aimed to secure a significant percentage of reservations during the pre-leasing effort, in order to expedite the lease-up activity once the community opened its doors. From a responsive and mobile-friendly website integrating online applications, floor plans, and neighborhood amenity highlights, to a comprehensive online advertising strategy targeting audiences across Facebook, Google and popular online apartment leasing destinations, and a technology forward Leasing Gallery featuring a living wall and interactive leasing platform, The Arroyo delivers a seamless and elevated brand experience traditionally only available in larger urban markets.
The Arroyo offers a robust collection of resort-style and nature-inspired amenities, including a rooftop terrace complete with a pool and spa, fire pits, cabanas and covered day beds, and a courtyard boasting peaceful waterfalls, ponds, a Zen garden and complimentary espresso and coffee.