Apartment Guide Launches In Greenville, SC

ATLANTA, GA - Apartment Guide today announced the March launch of its Greenville, S.C. print guide. Published monthly, the Greenville/Spartanburg Apartment Guide opened with 104 pages and currently has a circulation of 10,000 copies, reaching more than 180 retail locations. It covers the most comprehensive geographic area of apartments for rent in upstate S.C., including Anderson, Clemson, Easley, Gaffney, Greenville, Greer, Mauldin, Spartanburg and Simpsonville cities.

"The power of Apartment Guide's print and online service is proven," said Mike Holmes, president, Easlan Management. "We have been advertising our properties through Apartment Guide in other markets and are excited to welcome them to the Greenville area."

"Greenville and its surrounding areas have approximately 220 apartment communities with 4,000 units under construction," said Arlene Mayfield, president, Apartment Guide. "Our goal is to continue to help drive traffic and leases, keeping occupancies high, through our Printernet media. Properties will benefit by having one comprehensive guide communicate their apartment advertising messages, ultimately reaching more consumers."

"Greenville is a natural market for Apartment Guide's Printernet product due to its close proximity to Atlanta, Columbia and Charlotte," said Wendy Dorchester, regional director, Eastern Region, Apartment Guide. "Our blended print and online media will help upstate S.C. clients fill current occupancies, while absorbing the new construction units that are scheduled to take place over the next several years."

Thirty-three years old, Apartment Guide is the flagship product for and division of Consumer Source Inc, a wholly-owned subsidiary of PRIMEDIA Inc. (NYSE: PRM). Apartment Guide delivers rental information to consumers via print, Internet and mobile devices. Apartments for rent are displayed and distributed in 77 publications in 74 markets and through ApartmentGuide.com, which is available nationwide. The Printernet (print and online) blended media product provided by Apartment Guide is the consumer's primary apartment search resource, offering renters content-rich apartment listings.