ATLANTA, GA - Cortland Partners has announced the launch of “Attiva,” its new active living community platform, which will specifically address the housing needs of Baby Boomers seeking a high-end, purpose-built active living community.
“Baby Boomers are the fastest growing demographic of renters; however, our research shows that many of the communities built for this demographic are out-of-date and do not enable the convenient, flexible and active lifestyle many older adults want,” said Steven DeFrancis, Cortland Partners CEO. “Through the launch of Attiva – which fittingly means ‘active’ in Italian – Cortland Partners is addressing the lack of purpose-built rental products for this key demographic by providing communities that offer a luxury feel at a reasonable price, with convenience and a sense of community.”
The Attiva brand solidifies Cortland’s growing portfolio of active living communities, which includes properties in the Dallas-Fort Worth metro area, with plans to expand into other markets. As with all Cortland properties, these communities undergo significant renovations meant to deliver a superior living experience through well-informed interior design, high-end amenities and community spaces that promote connectivity, flexibility and convenience. Legacy Senior Residences in Fort Worth is the first community to be rebranded with the Attiva name and is now rebranded as “Attiva Park.” The renovation process is well underway with the apartment homes, resort-style swimming with cabanas, and clubhouse undergoing renovations to bring the upscale design and functionality residents of a Cortland owned and managed community have come to know.
Compared to previous generations who favored traditional senior housing options, many of today’s Baby Boomers are choosing active living and rental communities. These communities are increasingly attractive as they empower residents to connect with like-minded neighbors and enjoy high-end amenities such as granite countertops, resort-style cabana pools and luxurious finishes. Additionally, communities like the Attiva properties reduce concerns and stress around home maintenance and provide activities that support active lifestyles, such as exercise classes, academic or spiritual programs and excursions.
“We have found that older adults aren’t just looking for a place to live, they are searching for a community that they can call home and make their own,” said Michael Hartman, Director of Investments at Cortland Partners. “With our proven track record of creating value by acquiring and renovating well-located communities and our in-house team that includes construction, interior design, and manufacturing, we are confident that we can create communities that provide the living experience that helps older adults truly enjoy the next chapter in their lives."