WASHINGTON, DC - The National Multi Housing Council (NMHC) and the National Apartment Association (NAA) unveiled a new integrated campaign titled "Apartments. We Live Here." The campaign tells the story about how in communities across the country, apartments work -- helping people live in a home that's right for them. Whether it's young professionals starting out, empty nesters looking to downsize and simplify, workers wanting to live near their jobs, married couples without children or families building a better life, apartment homes provide a sensible choice to meet their specific housing needs.
Utilizing print, radio and digital ads, direct mail and a new, experimental info-driven experience at www.weareapartments.org, the campaign highlights the 35 million apartment residents building their lives and the $1.1 trillion economic contribution the industry and its residents add to the economy each year.
"'Apartments. We Live Here.' is about connecting policymakers all across the country not only with the dollars and jobs associated with multifamily construction and operations, but with the millions who call an apartment home," said Kim Duty , NMHC Senior Vice President of Public Affairs and Industry Initiatives. "Communities are stronger when they have a mix of housing, and that includes apartments."
"Our population is changing and we need housing options like apartments to keep up. In 1955, married couples with children made up 44 percent of America, but today they're only 20 percent. The fastest growing groups over the next decade will be young adults and empty nesters -- those who may find apartments a good fit. We need more housing choices for America, which is what the 'Apartments. We Live Here.' campaign is all about," said Greg Brown NAA Senior Vice President of Government Affairs.
The advertisements serve as a window into the home of apartment residents by highlighting their personality through snapshots of their daily lives. The first wave of the campaign will begun in Washington, D.C. on May 6.n
Central to the campaign is a unique digital approach to information storytelling at www.weareapartments.org. Instead of a static infographic, the site navigates users through an interactive experience that highlights how communities grow stronger through apartment jobs, dollars and residents. The site also features an interactive map of apartment information for all 50 states along with a one-of-its-kind calculator to determine the potential economic contribution of any apartment development to a particular state.