ATLANTA, GA - The Rainmaker Group, the leading provider of revenue management and profit optimization solutions to the multifamily housing and gaming/hospitality industries, announces the adoption of its multifamily revenue management platform, LRO™, by Phoenix-based property management firm The P.B. Bell Companies, which currently manages a portfolio of 5,200 units as one of the premier locally owned and operated property managers in Arizona.
P.B. Bell recently completed an initial roll-out of LRO to a portion of their portfolio. Initial successes have prompted the firm to immediately extend LRO to additional properties, with an ultimate goal of engaging more of their owner clients to use the revenue management system by 2013.
According to P.B. Bell president and designated broker Debbie Willis, LRO has performed exactly as promised in eliminating concessions and boosting site-level pricing confidence in Arizona markets that have seen widely volatile swings in rent fundamentals. “LRO is building the confidence in our managers that they have not had in a really long time,” Willis said. “Our market has been so concession driven for so long, it is difficult for leasing teams to become aggressive. LRO helps to remove that emotional dependency and we’re seeing great success.”
As the use of revenue management becomes an operational norm within the multifamily industry, P.B. Bell expects its affiliation with LRO will help the firm gain more clients in the tightly contested Arizona property management space. “LRO’s capabilities are really pretty easy to sell and will definitely play into our competitive advantage in getting new business,” Willis said, pointing to the streamlined LRO implementation process that produces buy-in from site-level leasing professionals, immediate rent premiums over market comps, and the use of optimized forecasting technologies over rules-based human data-entry programming.
“The Rainmaker Group is proud to welcome the progressive ambition and foresight of property management firms such as P.B. Bell who recognize the ultimate value of the LRO revenue management platform to their apartment owner clients,” said Andrew Rains, executive vice president of Rainmaker LRO. “We anticipate great success as P.B. Bell rolls the system out to more of their portfolio and are eager to see the pace of adoption among their clients.”
Rainmaker LRO™ is the leading multifamily lease rate optimization solution used to maximize revenue from apartment leases. The system calculates optimized pricing based on multiple factors that influence rate setting, including traffic and lease duration, move-in dates, competitive affects and other metrics. The system also produces enterprise-wide demand forecasts by measuring and analyzing historical and current market metrics and performing calculations necessary for occupancy predictions that are dynamically updated as market conditions change.
The P.B. Bell Companies is a premier family-owned and operated real estate management and development company in Arizona. Since 1976, P.B. Bell has been committed to providing real estate services that create exception value, experience and opportunity for our clients, business partners, residents, and employees. With almost four decades of exclusive experience in the Arizona market, numerous accolades and an award-winning team of professionals, P.B. Bell is the premier choice to optimize real estate assets. Our professional services include multifamily and commercial asset management, due diligence and acquisition studies, market feasibility studies, construction services, and development.
The Rainmaker Group is the market leader in profit optimization solutions for the Multifamily Housing and Gaming & Hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. Rainmaker is a Microsoft Gold Certified Partner and leverages cutting-edge research in order to bring customers the most sophisticated solutions to their revenue management challenges. Adopted by industry leaders and niche players alike, Rainmaker solutions provide clients a strategic advantage in achieving the highest profitability from their assets. Multifamily housing clients include leaders such as Archstone, AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, Mid-America Apartment Communities and more. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and many others. Headquartered in northern Atlanta, GA, Rainmaker is an innovator and thought leader in the highly specialized revenue optimization field. In 2011, Inc. magazine ranked Rainmaker among America’s top 5,000 fastest-growing, privately held companies.