ATLANTA, GA - The Rainmaker Group, the leading provider of revenue management and profit optimization solutions to the multifamily housing and gaming/hospitality industries, announces an upcoming session titled “Revenue Management Move Beyond the System: Instill Confidence in Leasing Staff” to be held at the June 2012 National Apartment Association (NAA) Education Conference and Exposition in Boston June 28-30th. The session will be led by Annie Laurie McCulloh, vice president of business consulting for Rainmaker LRO™, and will feature other revenue management experts including Blerim Zeqiri, director of revenue and research for Alliance Residential Company, and Michelle Dabroski, pricing manager for Lincoln Property Company.
“The NAA Education Conference is one of the leading events for the multifamily industry and it is exciting to lead a session to further educate our colleagues on the importance of revenue management at all levels of a company,” said McCulloh. “Often times, revenue management is viewed as a ‘higher level’ operation in an organization, yet this session will demonstrate the invaluable role of on-site leasing staff, regional managers, and district managers in the pricing process and highlight how their involvement is vital to the success of a portfolio’s revenue management strategy.”
During the session on Thursday, June 28th from 9:00a.m – 10:30a.m. EDT, McCulloh, Zeqiri, and Dabroski will delve into the notion that pricing strategies through revenue management software is not and cannot be a set-it and forget-it process. Panelists will detail how revenue management is an ongoing operation requiring consistent monitoring, adjustment and buy-in from all of those involved – including executives, managers and most important, on-site staff. Attendees will gain insights into implementation and training best practices and how to develop ongoing communication strategies to reduce on-staff hesitancy and increase confidence in the new pricing structure.
For more information about the 2012 National Apartment Association Education Conference and Exposition, speakers, and sessions, please visit the NAA Website.
Rainmaker LRO™ is the leading multifamily lease rate optimization solution used to maximize revenue from apartment leases. The system calculates optimized pricing based on multiple factors that influence rate setting, including traffic and lease duration, move-in dates, competitive effects and other metrics. The system also produces enterprise-wide demand forecasts by measuring and analyzing historical and current market metrics and performing calculations necessary for occupancy predictions that are dynamically updated as market conditions change.
The Rainmaker Group is the market leader in profit optimization solutions for the Multifamily Housing and Gaming & Hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. Rainmaker is a Microsoft Gold Certified Partner and leverages cutting-edge research in order to bring customers the most sophisticated solutions to their revenue management challenges. Adopted by industry leaders and niche players alike, Rainmaker solutions provide clients a strategic advantage in achieving the highest profitability from their assets. Multifamily housing clients include leaders such as Archstone, AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, Mid-America Apartment Communities and more. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and many others. Headquartered in northern Atlanta, GA, Rainmaker is an innovator and thought leader in the highly specialized revenue optimization field. In 2011, Inc. magazine ranked Rainmaker among America’s top 5,000 fastest-growing, privately-held companies.
The National Apartment Association (NAA) is America's leading advocate for quality rental housing. NAA's mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public.