SAN FRANCISCO, CA - Co-producers of the Apartment Vendor Marketing & Sales Conference (AVMS), the National Apartment Association (NAA) and Joshua Tree Conference Group (JTCG), today announce the 2nd annual conference scheduled for August 15 - 17, 2012 at the Hard Rock Hotel in San Diego, Calif. This unique conference is the only education event specifically designed to help suppliers refine their online business strategies and tactics to successfully reach multifamily decision makers.
“In addition to providing the technical capabilities, products and services which have become the backbone of our industry, apartment suppliers of all types are driving innovation to enhance and streamline how owners and operators do business,” said Doug Culkin, CAE, President and CEO of NAA. “Recognizing the complexity associated with marketing and selling to our multi-tiered multifamily audience, NAA supports the professional education and marketing development of these suppliers as a means to ensure our industry stays cutting edge.”
“The majority of conferences in our industry are tailored towards providing owners and operators with best practices and strategies to improve their business by more effectively reaching prospective residents,” said Steve Lefkovits, co-producer of AVMS and principal of JTCG. “But we felt there was a lack of educational content for vendors and suppliers serving the multifamily industry. AVMS fills the void with two days of education sessions, networking opportunities and discussions about successful, leading-edge trends in online marketing and sales.”
Geared towards apartment vendors, suppliers and partners – everyone from service and software providers to financial partners – conference attendees will gain access to proven, successful strategies and tactics to convert those elusive, high-level multifamily decision makers into long-term customers.
Effective strategies presented at AVMS include:
· Where to Advertise
· Content Marketing
· Sales Technologies & Techniques
· The Relationship Sale
· Event Marketing
· Onboarding Customers
· Prospecting & Audience Delineation
· Channel Analytics
· Sales Management
· Growth & Marketing Spend
· National Consumer Media Marketing
· Social Marketing & Engagement
· Building Sales Collateral
· Client Management & Retention
· Supply Channel & Partnership Marketing
· Low-cost Video
Registration for this unique event is now open but space is limited. Please visit www.vmsconf.com for more details about early bird registration, keynote speaker and session announcements and recaps from last year’s conference (previously called AIM 2.0). For details about sponsorship, please contact Heather Teplitz, senior manager, exhibits and sponsorships for NAA at (703) 797-0671 or via email at heather@naahq.org.
The National Apartment Association (NAA) is America’s leading advocate for quality rental housing. Based in Arlington, Va., NAA’s mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public. NAA is a federation of nearly 170 state and local affiliates, comprised of more than 51,000 multifamily housing members representing more than 6.1 million apartment homes throughout the United States and Canada. Members in good standing of any affiliated association are automatically considered members of NAA and entitled to NAA benefits.
Joshua Tree Conference Group, producer of the Apartment Internet Marketing (AIM) Conference, is owned by Steve Lefkovits, a multifamily strategy consultant and principal of Joshua Tree Consulting. A multifamily industry veteran, Steve has worked as a senior vice president for BRE Properties and as a vice president of the National Multi Housing Council. He was the founder of the National Multi Housing Council’s Technology Forum conferences. A regular speaker and author on a variety of industry topics, he is frequently sought for his insights on the future of the business and the impact of technology on capital flows, strategies and operations. Steve gained a capital markets background working for Prudential Securities and the New York State Housing Finance Agency.