New-home sales are slower than builders would like, but discounts and deals and heavy marketing are beginning to show results, some builders report. Taylor Morrison, the home builder and community developer created from the merger of Morrison Homes and Taylor Woodrow, for example, reports that its Central Florida sales in October and November were stronger than expected as incentives tap into pent-up demand.
Taylor Morrison builds single-family and town homes in 15 Orlando-area communities. The various incentive packages now include a "Home for the Holidays" bonus worth $2,500 off the price of any new Taylor Morrison built home in any of the builder's Orlando-area subdivisions.
Maitland is the company's regional headquarters. Morrison had been considering making Maitland its national headquarters, with a move from the Atlanta area, until the merger took place and Taylor gained control.
Source: OrlandoSentinel.com