Zillow Announces Strategic Marketing Partnership

Zillow Announces Strategic Marketing Partnership

SEATTLE, WA - Zillow, Inc., the leading real estate information marketplace, today announced a strategic marketing partnership with Howard Hanna® Real Estate Services, the fourth largest real estate company in the United States. Starting today, Howard Hanna's listings will appear as featured listings on the Yahoo!-Zillow® Real Estate Network, the largest real estate network on the Web, and on Zillow Mobile. Featured listings appear at the top of the search results for the area in which the listings are located. In addition, the company's logo, the Howard Hanna listing agent's photo and telephone number, and a link to the property on the Howard Hanna website will appear prominently on each listing.

The partnership benefits agents, buyers and sellers by ensuring the listing information is accurate, showing high-quality photos and receiving maximum exposure.

"I've always believed in going to the highest mountaintop to expose listings to the most buyers. Our ultimate goal is to operate in our clients' best interests, which means showcasing listings across the website and mobile platform with the most eyeballs," said Hoby Hanna, president of Howard Hanna Real Estate Services. "We talked to our agents, buyers and sellers and found what we were looking for with Zillow -- marketing choice and client value."

"We are honored to help Howard Hanna and its outstanding agents drive the future of the real estate industry, and give buyers and sellers choice in how they buy and sell homes," said Greg Schwartz, Zillow's chief revenue officer. "Zillow's leading technology and unique content captures tens of millions of monthly visitors, of which more than three-quarters are 'in the market', bringing Howard Hanna's listings increased exposure to the right audience."

Also today, Howard Hanna Mortgage Services will join the Zillow Mortgage Marketplace lender program, providing home shoppers and those looking to refinance with more choices when shopping for a loan. Zillow Mortgage Marketplace is a free, open and transparent lending marketplace, where borrowers anonymously connect with lenders to find loans and get the best mortgage rates. 

Howard Hanna Real Estate Services is the no. 1 real estate company in Pennsylvania and Ohio and the fourth largest real estate company in the United States. The company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services and corporate relocation. With 134 offices across Pennsylvania, Ohio, New York and West Virginia, Howard Hanna's more than 4,700 sales associates, management and staff are guided by a spirit of integrity in all aspects of the real estate process.

Zillow (NASDAQ: Z) is the leading real estate information marketplace, providing vital information about homes, real estate listings and mortgages through its website and mobile applications, enabling homeowners, buyers, sellers and renters to connect with real estate and mortgage professionals best suited to meet their needs. More than 30 million unique users visited Zillow's websites and mobile applications in January 2012. Zillow, Inc. operates Zillow.com®, Zillow Mortgage Marketplace, Zillow Mobile, Postlets® and Diverse Solutions™. The company is headquartered in Seattle.

Source: Zillow / #Technology #Housing

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