CARROLLTON, TX - RealPage, Inc., a leading provider of on-demand software and software-enabled services to the rental housing industry, announced an enterprise-wide, senior living solution that integrates Care Management, Community Management and Marketing Management into a single offering marketed under the trade name RealPage Senior Living.
According to Steve Winn, chairman and CEO of RealPage, "Today we are announcing a major commitment to the senior living industry. We believe the introduction of a comprehensive, integrated Care Management, Community Management and Marketing Management platform that will help owners and managers attract more residents and improve the living and care experience enjoyed by those residents. RealPage Senior Living will eliminate the common industry practice of cobbling together solutions from multiple service providers."
Care Management combines the best features of both A.L. Wizard (acquired in 2009) and Vigilan (acquired in January 2012) to help senior living owners and managers improve quality of care and increase direct care revenue. It includes a powerful assessment tool that enables clinical staff to measure the changing acuity of senior residents, as well as a staffing plan to accurately price the delivery of care and achieve maximum revenue. Customers have found care fee increases of up to 30 percent and labor savings of up to five percent, when the assessment and care planning tools are used to document all care and optimize direct care staff.
Community Management is based on the company's leading software-as-a-service (SaaS) OneSite® property management system, which is used to manage several million apartment communities around the U.S. OneSite has been adapted to meet the unique needs of the senior living market, with modules for accounting, census and billing, electronic payments, purchasing and facilities. Community management includes a powerful accounting system with complete AP, GP and purchasing functions with consolidated reporting capabilities. It also includes a powerful census management system to properly record information about every resident, including a ledger that captures all charges incurred by the resident from other systems and presents them on a single, convergent bill. The electronic payments module replaces posting of paper checks and manual data transfers, reducing the risk for human error or delayed postings. All community management modules can be licensed individually or as a bundled suite.
Marketing Management provides cost-effective marketing solutions, including lead tracking and contact center services powered by Level One®, which is the largest contact center for apartment leasing in the U.S. and is currently handling over 25,000 senior living inquiries per month. The offering will also include a placement network of care advisors powered by SeniorLiving.Net, OurParents.com, MyNewPlace.com and hundreds of affiliated web sites.
Todd Walrath, who has been named the president of RealPage Senior Living commented, "RealPage Senior Living is the first comprehensive platform to address the challenges of managing care, community and marketing with a single, integrated solution. Most owners and managers have had to deal with single point solutions from multiple providers. With our unique integration, our clients can provide better service to their residents while optimizing revenue and expenses. I am excited to be leading this effort."
Doug Fullaway, former president of Vigilan, will run expanded sales and client account management teams for RealPage Senior Living. Jim Wills, former president of A.L. Wizard, will run the RealPage Senior Living product management organization. Through these efforts, RealPage has assembled the strongest management team in the senior living industry supported by the technology resources and financial commitment of one of the largest publicly-traded SaaS companies in the U.S.