Case Study of Online Resident Usage Published

Case Study of Online Resident Usage Published NEW ORLEANS, LA - 365 Connect today announced publication of its Two-Year Study of a Multifamily Internet Platform: 2125 Yale in Houston, Texas. This data-filled study and analysis tracks two years of usage by apartment dwellers of Internet-driven leasing facilities and resident portals. Following activity on 365 Connect's powerful Online Leasing Centers and Resident Services Portals, the Case Study delivers some of the most comprehensive and detailed evidence of Internet usage by residents ever documented in the multifamily housing industry.

The community followed in this Case Study is 2125 Yale, an urban, mid-rise, newly built apartment building located in Houston, Texas. With 195 units spread over a unique mix of one-bedroom units ranging in size from 627 square feet to 823 square feet, and two-bedroom units from 1,087 square feet to 1,304 square feet, the property appeals to a wide spectrum of professionals and entrepreneurs. A two-level structured parking garage with pedestrian bridges, stairwells and three elevators provide direct access to homes, the community center and pool courtyard.

The 365 Connect Multifamily Platform automatically collects and tabulates an extensive amount of data regarding marketing response, leasing activity and resident interaction. The data for 2125 Yale was collected over a full two-year period from 2009 through 2010, a statistically significant period of study.

The Case Study revealed that 2125 Yale's Online Leasing Center brought more potential residents to the leasing staff than any other form of marketing, with an astounding 154,238 hits over the two-year period. From this traffic, 2,357 prospect leads were procured and 872 online applications were submitted. The Case Study further demonstrated that upon the release of 365 Connect's Marketing Syndication Platform in May 2010, the quality of traffic increased, delivering 1,704 prospect leads in 2010 versus 653 prospect leads in 2009. This data makes a very strong case for the argument that the Marketing Syndication Platform can eliminate the need for traditional third party listing services that are rapidly becoming outdated and redundant.

Data gathered from the Resident Services Portal brought the multifamily industry its long awaited answer to the question – "Are residents really using Resident Services Portals?" With a staggering 150,399 hits over a two-year period, the Resident Services Portal proved to be worth its weight in gold. It delivered 8,419 contacts between management and residents, 35,915 online exchanges between residents on the Be Social Message Boards and 16,327 views of LearnTV videos. In 2010, the Resident Services Portal generated 676 Lease Renewal Notices, with 126 lease renewals taking place through the assistance of the Resident Services Portal.

Introducing its Mobile Leasing Platform in August of 2010, mobile usage appeared to be organic in nature in that the community did not market its mobile website. The 365 Connect Mobile Leasing Platform produced an average of 500 hits per month, delivering prospect leads and "Click to Call" interactions.

The assemblage and publication of the Case Study demonstrates 365 Connect's commitment to deliver educational information to the multifamily industry and further cements 365 Connect's role as the leader in creating leading edge, Web-based technology solutions for the multifamily industry.

The complete Case Study is available at: www.365connect.com

About 365 Connect, LLC: Headquartered in New Orleans, Louisiana, 365 Connect was founded in 2003 by a team of multifamily housing professionals with wide-ranging expertise in real estate development, management and technology. 365 Connect provides web-based technology solutions to the multifamily industry, with a focus on resident and management interaction and doing business in the digital world. Today, 365 Connect is rapidly becoming a leader in web-based multifamily technology platforms with an array of products ranging from online leasing centers and interactive resident platforms to MultifamilyBiz.com, a leading B2B industry portal. More information on 365 Connect businesses and services is available on the Web at: www.365connect.com
Source: MultifamilyBiz.com

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