SAN FRANCISCO, CA - LoopNet, Inc, which operates the largest online commercial real estate marketplace, hit an all-time high in unique visitor traffic in the third quarter ended September 30, 2010, and widened its online visitor traffic lead among commercial property marketing and information services websites, according to Google Analytics and comScore, which are leading independent Internet traffic measurement services.
Google Analytics reports that LoopNet.com had more than 6.2 million unique visitors during the third quarter, a new high for unique visitor traffic. Google also reports that the average number of unique visitors was 2.3 million monthly during the quarter.
According to comScore Media Metrics, which provides comparative site traffic numbers, LoopNet also reached a new high in terms of traffic relative to other commercial real estate websites. comScore reports that LoopNet.com generated 9.4 times the traffic of its nearest competitor for the first nine months of 2010 (January through September). This continues a long-term trend of LoopNet increasing its share of commercial real estate search traffic: during 2007, LoopNet generated 4.6 times the traffic of the next competitor; in 2008, the multiple grew to 6.1 times; in 2009, it grew again to 7.1 times the next closest site; and now it stands at 9.4 times.
According to Mike Manning, Vice President of Marketing, "The fact that LoopNet is hitting all-time highs in both absolute unique visitor traffic and in our traffic multiple versus the competition is a clear testament to the energy and effort that we have invested in delivering increased value to our customers over the past year. We have launched a number of innovations to help our members improve their knowledge of the market, access properties and drive increased distribution of listings and other information. These include a new Property Research Database of over 7.5 million records; iPhone and iPad mobile apps; data on asking price trends; and free personalized marketing websites for our members."
"The fact that LoopNet generates 9.4 times the traffic of its nearest competitor," he continued, "translates into unparalleled exposure for our members who are seeking to market their properties for sale and for lease."
LoopNet, available at http://www.LoopNet.com, operates the most heavily trafficked commercial real estate marketplace online with more than four million registered members and more than six million unique visitors quarterly as reported by Google Analytics. LoopNet also now offers one of the largest commercial property databases with more than 7.5 million commercial property records.
The LoopNet marketplace covers all commercial property categories, including office, industrial, retail, multifamily (apartment properties for sale), hotel, land, specialty properties, investment properties and businesses for sale. As of June 30, 2010, the LoopNet marketplace featured more than $450 billion of property available for sale and 6.8 billion square feet of space for lease.
Source: LoopNet