HOUSTON, TX - Asset Campus Housing (ACH) completes the leasing season for the academic 2010-2011 school year with a total portfolio wide resident retention rate of 48% due to the execution of an aggressive renewal campaign that was implemented through their multi-layered management system and highly motivated staff.
Source: Asset Campus Housing
Thirteen ACH properties achieved a 40% or higher resident retention rate, while three other properties achieved 50% or higher resident retention. These percentages speak volumes of ACH's ability to provide ultimate customer satisfaction in the student housing industry.
ACH executes their renewal campaign the first day residents arrive by physically assisting them with move-in and providing them with adequate resources to their surrounding community and university, i.e. the university's football schedule, the best dining locations, and student coupon books to local retail stores. Throughout the year ACH proceeds to invite residents to monthly events where they can network and generate lasting friendships at planned activities that are not provided at competing facilities.
Recognizing what is important to today's student housing resident, ACH focuses on training their entire staff to be prepared for every potential resident issue. The ACH staff makes it a priority to create a welcoming atmosphere by having onsite management recognize each resident by name and being available for assistance at all hours. Maintenance issues tend to be of high importance when dealing with student housing, therefore ACH hires the most efficient and professional maintenance teams available to ensure that all requests are met in a timely fashion with no future mishap.
ACH is consistently working with clients to be sure all facilities are kept up to date with the latest amenities and necessities, making it feasible for the company to hold on to nearly half of all their residing residents. The success of ACH's resident retention has contributed to their successful yearend occupancy rate of 97%.
Headquartered in Houston, Texas, ACH is an affiliate of Houston-based Asset Plus Companies, a third party property management firm specializing in real estate services for investors, developers, and owners. Asset Campus Housing manages a student housing portfolio of 50+ properties, exceeding 30,000 beds located throughout the United States.