Apartment Guide Launches Search on Facebook

Apartment Guide Launches Search on Facebook ATLANTA, GA - Apartment Guide, a leading resource for apartments for rent nationwide, today announced that it is the first apartment search Web site* to add a "Search" tab to its ApartmentGuide.com Facebook Page. To find an apartment, visitors to ApartmentGuide.com's Facebook page simply click on the "Search" tab and enter city, state or zip code. Price range and number of bedrooms is also an option in order to narrow down the apartment search. Users are then provided with relevant apartment listings that match search criteria contained on the Facebook page.

"A significant portion of ApartmentGuide.com users are between the ages of 18-35, aligning nicely with Facebook's demographics," said Arlene Mayfield, president, Apartment Guide. "Further, Facebook had over 150 million U.S. users in July 2010 with that number expected to grow considerably. With roughly 54% of all Internet users projected to be on Facebook as of February 2010, we wanted to make sure that consumers had the means to easily search for an apartment and communicate with their friends and family regarding their apartment search experience on this industry leading social site."

To further encourage the use of Facebook and leverage its technology, ApartmentGuide.com added the following on its property details pages:

Share button: ApartmentGuide.com users can share favorite properties with their Facebook connections via the Share button.

Like button: ApartmentGuide.com users can "like" a particular property by becoming the "first of their friends" or joining others in the "like" category, thereby sharing the property details on their Facebook pages.

Facepile: ApartmentGuide.com users who have clicked the Like button on a property details page and are logged into Facebook will have their Facebook profile photo added to the Page's Facepile.

To become a fan of Apartment Guide on Facebook search for ApartmentGuide.com or visit www.facebook.com/aptguide and click on the Like button.

A 35-year apartment industry expert, Apartment Guide is the flagship product of Consumer Source Inc., a wholly-owned subsidiary of PRIMEDIA Inc. Apartment Guide helps millions of consumers nationwide find an apartment for rent through innovative print, Internet and mobile solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. Apartments listings are displayed and distributed in 77 publications in 74 markets and nationwide online.
Source: Apartment Guide

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