4th Largest Realtor Joins Zillow

4th Largest Realtor Joins Zillow
SEATTLE, WA - Zillow.com and Howard Hanna Real Estate Services today announced a partnership that enables Howard Hanna to automatically feed all of its 21,000 for-sale listings to Zillow.com. The syndication of Howard Hanna's listings to Zillow will improve the real estate search experience for Zillow users in Pennsylvania, Ohio, West Virginia and New York.

Howard Hanna joins more than eight hundred partners participating in the Zillow Listings Feed Program, which launched in November 2007 and has grown to more than four million for-sale listings and over 65,000 rental listings today. The program allows listing providers to automatically receive free marketing exposure for their listings on one of the most-visited real estate sites in the country while providing Zillow's users with a more robust search experience.

Each listing Howard Hanna feeds to Zillow includes a description of the property with multiple photos, full marketing text, agent contact information, and a link back to the Howard Hanna website.

"Zillow is proud to partner with Howard Hanna, the fourth largest real estate company in the nation(i), and a highly regarded brokerage that has been a leader in the real estate community for over 50 years," said Spencer Rascoff, Zillow's chief operating officer.

Howard W. "Hoddy" Hanna III, Chairman and CEO, added, "We continually seek out ways to innovate and maximize marketing exposure for our associates and listings. By distributing our listings to Zillow, we are able to expose our clients to Zillow's audience of more than 10 million unique visitors(ii) each month. This offers a tremendous marketing opportunity for our 4,700 sales associates and their sellers."

In addition to being displayed on the Zillow.com Web site, Howard Hanna listings will also appear on the Zillow iPhone® App, the number one real estate application in the Apple® iTunes® Store, the Zillow Android™ App, the leading real estate app in the Android Market, and on Zillow on iPad™.

Howard Hanna Real Estate Services is the 4th largest real estate company in the United States. The company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, and corporate relocation. With 131 offices across Pennsylvania, Ohio, New York and West Virginia, Howard Hanna's more than 4,700 sales associates, management and staff are guided by a spirit of integrity in all aspects of the real estate process. Visit www.howardhanna.com for more information.

Zillow.com is an online real estate marketplace where homeowners, buyers, sellers, renters, real estate agents, and mortgage professionals find and share vital information about homes and mortgages. Launched in early 2006 with Zestimate home values and data on millions of U.S. homes, Zillow has since added homes for sale and homes for rent, a directory of real estate and lending professionals, Zillow Advice and Zillow Mortgage Marketplace. One of the most-visited real estate Web sites, with more than 10 million(ii) unique visitors per month, Zillow's goal is to help people become smarter about homes and real estate in every stage of their lives - home buying, selling, renting, remodeling and financing. The company is headquartered in Seattle and has raised $87 million in funding.
Source: Zillow.com

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